Plant-based Air Purifier Startup UBreathe  Secures Deal on Shark Tank
UBreathe (L to R) Shubham Singh and Sanjay Maurya

UBreathe secures a deal of ₹1.5 crore from Namita Thapar

UBreathe, a bio-tech startup that develops plant-based air purifiers, secured a deal of ₹1.5 crore from Namita Thapar on the popular television show Shark Tank. The episode featuring the company was aired on 14th February 2023.

In the episode, the UBreathe team delivered a pitch highlighting the critical impact of air pollution on our health. The 30-year-old founder, Sanjay Maurya, and 28-year-old Head of Product, Shubham Singh, began by indicating their age as 45 and 50, referencing how high air pollution levels in Indian cities are aging our lungs faster. A recent study indicates that an average person in Delhi loses 10 years of life due to air pollution. Sadly, this problem has increased geographically with even states such as Maharashtra and Madhya Pradesh seeing people lose an additional 2.5-3 years of life expectancy. The team further explained how the existing air purifiers not just fail to address the indoor air quality problem holistically, but also have a negative environmental impact.


UBreathe Life
UBreathe Life

UBreathe’s unique purifiers combine the natural air purifying capabilities of plants with modern technology. Their proprietary design boosts a plant’s natural process of removing pollutants from the air with improved soil breathability. Unlike mechanical purifiers that filter only dust pollution and are highly toxic to the environment, their solution captures all the contaminants in the air. The product is tested and certified by NABL Labs and has been reviewed and recommended by faculty of AIIMS Delhi.

The startup, established in 2018, was founded by Sanjay Maurya, Akhil Gupta, Akshay Goyal, and Inderjeet Rao - a diverse team of graduates from renowned institutions such as IIT, IIM, Harvard, and MIT Media Labs with a cumulative experience of over 35 years in tech-innovation, design, and entrepreneurship.They came together with a vision to build a world-class consumer product from India to tackle air pollution, while being environmentally friendly and sustainable.

UBreathe’s research is backed by premier institutes such as IIT Ropar, CIIE.CO IIM Ahmedabad, Ministry of Electronics & Information Technology (Meity), Biotechnology Industry Research Assistance Council (BIRAC), and the Nexus US Embassy Delhi. The company has filed 6 patents in India and Europe.

Commenting on the deal, Sanjay Maurya, CEO and Co-Founder, UBreathe, said, “We are truly thrilled to have the opportunity to work with Namita Thapar and to be able to bring UBreathe to a wider audience in India and abroad. Namita's extensive experience in the pharmaceutical industry gives her an in-depth understanding of the time and effort necessary to develop a product like UBreathe. For the last several years, we have had the privilege of making a real difference in the lives of 1000+ customers. Over the next couple of months, we will be taking up marquee projects with offices and private and public schools to reach out to more people and make a bigger impact on on their overall health

Commenting on the market opportunity, Sanjay added, “As per a recent report, the $335B global market for Indoor Air Quality Solutions is now expected to grow at 8.28% in the next 4 years and Covid-19 has been a key driver for this growth. The pandemic has brought global attention to the issue of indoor air quality and the need to manage it to prevent airborne transmission of the virus. A product like ours can make a significant difference to millions of people"

Recently, UBreathe has taken on high-profile projects with the goal of making a larger social impact. These projects include air quality management initiatives with the UN House Delhi, the Government of Maharashtra, and public primary schools in Chennai.

About UBreathe

Incorporated in 2018 in Gurugram, Haryana, UBreathe is a biotech startup that focuses on uniquely combining nature, engineering, and design to build solutions for solving the air quality crisis in urban areas. Their research and development is backed by prestigious institutions such as IIT Ropar, CIIE.CO IIM Ahmedabad, the Ministry of Electronics and Information Technology (MeitY), Biotechnology Industry Research Assistance Council (BIRAC), and the Nexus US Embassy Delhi.

The company currently has three commercial air purifying products – ‘UBreathe Life’ & ‘UBreathe Mini’ for indoors at home & office; and ‘UBreathe Wall’ for semi-open areas like metro station, airport, malls etc.

For more details, visit, https://www.ubreathe.in/



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