Thirukumaran Nagarajan, Co-Founder & CEO Ninjacart
  • Strengthening innovation and accelerating disruption across the agriculture sector through seed investments over the next two years
  • The investment is intended to boost the agri-ecosystem by supporting ideas and teams to take off the ground
  • Nurturing next-generation talent and startups through capital support, access to Ninjacart’s ecosystem, Ninjacart’s tech capability and domain expertise
Ninjacart, India's leading agri-platform which leverages technology to organize the agriculture ecosystem, launches an Agri Seed Fund - a $25 million fund to support emerging and new-age startups in the agriculture sector. With an aim to boost tech innovation and accelerate disruption, Ninjacart will make seed investments in startups, entrepreneurs and tech innovators who present unique, sustainable and tech-enabled solutions. 

In addition, Ninjacart will invest in teams that have great tech abilities but may lack a solution or an idea at the moment. The announcement comes as part of the agri-tech giant’s larger effort to accelerate the advancement of the agricultural landscape.

As a pioneer for over the last 6 years, Ninjacart has been instrumental in standardising the supply chain in India by utilising its extensive tech expertise. The capital infusion is intended to serve as a strong push for innovative ideas and company models that aim to solve high-priority problems in the global agricultural ecosystem. Along with capital support, Ninjacart will also lend these budding startups access to the agri-platforms extensive technology infrastructure and data pools as well as growth-stage advisory support.

Commenting on the announcement, Mr. Thirukumaran Nagarajan, Co-founder and CEO, Ninjacart said, “Ninjacart has come a long way and now we wish to give back to the system by investing in new ideas and teams that are working hard to bring about change. As a company, it has always been our ambition to strengthen the global agricultural ecosystem and are eager to empower tomorrow's leaders. By assisting the next generation of entrepreneurs and small businesses it is our endeavour to grow together, building a future that is sustainable and built on a strong foundation of productive collaboration.

He further added, “Joining forces with Ninjacart will open windows for emerging enterprises allowing them to access valuable data, supply chain infrastructure, technology, farmers, and existing partners. The startups will be introduced to VCs, angel investors, and incubators. The procedure would be simple, allowing early-stage entrepreneurs to turn their concepts into concrete action on ground.”

The company is further aiming to invest in state-of-the-art technology in its own operations. Recent investments by Walmart and Flipkart have broadened the company’s goal of creating a digital agri-ecosystem, allowing all agri-players, including farmers, resellers, retailers, consumers, and supply chain participants, to buy and sell fresh produce in a transparent manner.

About Ninjacart:

Ninjacart is India's leading agri-platform, which leverages technology and data to organize the agri commerce ecosystem. Ninjacart aims to be the digital plumbing network for global agri commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions. Today, Ninjacart operates in 150+ markets across multiple agri commodities. 

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