Signing of MoU Between Mr Rajeev Radhakrishnan Co-Founder MechaniK TV and Mr.Arindam Lahiri CEO ASDC

MechaniK TV, a skill-tech initiative for automotive technicians launched by T7E Aftermarket Connect Pvt Ltd, has entered into a strategic partnership with Automotive Skills Development Council (ASDC) today. The alliance will launch India’s first purely online advanced BS6 two-wheeler training in Hindi, expected to go live on 1st November 2021.

The collaboration originates from the need to provide a massive push for skills upgrade to mechanics in the independent aftermarket. This partnership will help both parties to develop high-quality training and certification programs in regional languages and make them available to large numbers of mechanics on their smartphones through the MechaniK TV android application.

Speaking about the partnership, Mr Rajeev Radhakrishnan, Co- Founder, MechaniK TV said,”MechaniK TV, through its carefully curated technical content, has already enabled 1000s of two-wheeler mechanics across the country to be able to service BS6 bikes without any formal training. The partnership with ASDC will enable us to bring structure and credibility to the training. We hope to reach 10,000 two-wheeler mechanics over the next 12 months, with the new course. Over time, we hope to produce more such high-quality training content for our audience with the help of ASDC”.

Speaking about the association, Mr. Arindam Lahiri, CEO, ASDC said “We are thrilled to partner with MechaniK TV. With this partnership, we aim to close the skills and employability gap among the roadside mechanics. These m-learning courses will help them in diagnosing and fixing problems of vehicle system and components. This will upskill them on new technology and emission systems to better serve their customer base. At ASDC, we look forward to providing solutions to enhance the range of technical skills for the mechanics with the help of MechaniK TV. I am confident that ASDC will have a long and fruitful association with MechaniK TV."

Initially, the MechaniK TV-ASDC partnership will revolve around developing content for vehicles powered by hydro-carbon fuels. Over time, the partnership is also expected to produce certification programs that will enable mechanics in the independent aftermarket to be able to service electric vehicles and their eco-system as well.

MechaniK TV is India’s largest independent skill-tech platform for automotive mechanics and provides video-based technical training in Hindi for servicing modern two-wheelers & cars. Launched in April 2020, the application has been downloaded by close to 50,000 mechanics across India.

ASDC is India’s sector skills council for the auto industry, promoted by the top industry associations SIAM, ACMA, and FADA, along with the Government of India and the National Skill Development Corporation (NSDC). ASDC envisions making India self-sufficient in order to sustain the growth and competitiveness of the automotive industry.

About T7E:

T7E Aftermarket Connect Pvt Ltd is a marketing technology company that solves business challenges of mechanics and retailers, by combining technology & human connect, in partnership with brands. It provides a suite of tech-enabled products and services for building communication targeted at workshops & shops in the automotive aftermarket. Inspired by the need among two-wheeler mechanics to cope with the shift to BS6 technology in two-wheelers, T7E launched MechaniK TV in April 2020. This coincided with the onset of the Covid-19 pandemic in the country and accelerated adoption of this platform among mechanics.

About MechaniK TV:

MechaniK TV is India's first and largest independent digital platform for automotive mechanics. This android application is a free-to-use, one-stop shop for the automotive mechanic for technical knowledge, troubleshooting videos, industry news & insights, live webinars and more.

About ASDC:

ASDC, is the first sector Skill Council of India, promoted by the Automobile industry, through the Society of Indian Automobile Manufacturers (SIAM), Automotive Component Manufacturers Association (ACMA) and Federation of Automobile Dealers Association (FADA) along with the Government of India represented by Department of Heavy Industry, Ministry of Skill Development and Entrepreneurship, Ministry of Road Transport & Highways and National Skill Development Corporation (NSDC). ASDC envisions making India self –sufficient in availability of skilled personnel for sustaining growth & increasing competitiveness of the automobile industry. ASDC has over 240 training partners, 800 certified assessors, 14 expert groups with 295 industry experts and over 2000 training centers.

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