PredictiVu, India’s leading analytics startup, announced raising $1.5million in a pre-seed funding round led by Market Xcel Data Matrix, backed by Nomura Research Institute (Japan) and Infobridge Asia (Japan).

Gurugram based business-to-business tech company plans to use the capital for product development, bolstering their existing AI capabilities and diversifying their product line. PredictiVu is India’s first of its kind analytics startup, that addresses the incumbent data latency and data silos challenges of marketing to deliver near-real time business intelligence insights to marketing leaders 10 times faster than conventional methods. Their flagship product, Dynamic Marketing Optimizer (DMO), a centralised next-gen AI-powered data visualisation tool can analyse data insights 90% faster. This is the first round of funding received post the product going into client Beta testing.

On the occasion, Kunal Sarkar, Vice President, PredictiVu said, “We are extremely glad to have such a stellar set of investors back us up on our mission. This will help us to add more AI/ML capabilities into our product line and provide personalized, accurate real-time insights to our partners. The pandemic has entirely altered the consumer behavior and has accelerated the need to track insights faster for the hypercompetitive offline smartphone retail market. We will continue to take a unique discovery approach and make BI insights delivery seamless for brands, retailers and marketers. With new mergers and key smartphone players eyeing to double their offline presence, offline retail will dominate smartphone sales in coming months and marketers will seek closer and in-depth insights to tap its intrinsic growth potential. We will be betting big on that.”

Raja Vishal Oberoi, CEO, Market Xcel, said, “Our confidence in PredictiVu emanates from their impressive and unique product solutions, approach and offering capabilities. There is a latent need for such near real-time multi-dimensional data mapping using AI / ML modules in marketing and PredictiVu’s perfect blend of concepts, experience in delivering BI insights and outcome-driven approach makes them extremely suited to lead India’s next level data interpretation need. We are delighted to associate ourselves in their journey of addressing the untapped need-gap for the marketers and make their mark in the growing data analytics segment.”

PredictiVu’s dashboard is connected to 75,000 retail touchpoints with a presence in 150+ Indian cities that keeps adding 2 million+ unique consumer data points every month. Going forward, PredictiVu team aims to diversify focus and deliver near-real time BI insights on India’s retail market which is projected to reach $1.3 trillion by 2024.

About PredictiVu: PredictiVu is India first of its kind analytics startup and one-stop solution for CMOs and marketers, specialized in correlating marketing campaign performance at an immense granular level to deliver near-real-time BI insights 10 times faster than traditional methods. With AI/ML powered data visualisation tools and solutions, the team aims to deliver exceptionally agile, flexible, reliable consolidated, and holistic insights for marketers to drive business growth for enterprises and brands. They are expertized in mapping micro-level competitor performance and maximizing RoI on live campaigns. Headquartered at Gurugram, PredictiVu’s investors include Nomura Research Institute and Info-bridge Marketing and Promotions Co. Ltd. which bring in decades of industry, analytics, and consulting experience. For more info, visit, https://predictivu.com/
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