Retail giant Walmart Inc. will acquire Israeli-based startup, Zeekit, which provides the virtual fitting room for fashion brands.

Female-founded Zeekit has developed the first dynamic virtual fitting room, giving every person the chance to see themselves in any item of clothing found on-line. Based on real-time image processing technology, Zeekit uses its patented technology to map a person's image into thousands of segments.

Denise Incandela, Walmart's executive vice president of apparel and private brands, announced about the acquisition in a blog post, "Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you.Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base."

Walmart Executive VP further said --
Given its scalability, we believe Zeekit's technology can also be used to create other fashion experiences, including the ability to build the world's largest virtual closet and mix and match clothing seamlessly," Incandela said. "These exciting technologies add a social element to the digital experience, allowing our customers to bring their unique personalities and preferences to shopping

Terms and financials were not announced or when Zeekit will be available on To use Zeekit, customers upload a picture of themselves or use a representative model to virtually try on clothes.

Founded by dynamic trio -- Yael Vizel, Nir Appleboim and Alon Kristal, this had the revolutionary idea to take their extensive experience in developing real-time image processing technologies, computer vision, deep learning and artificial intelligence for military purposes and implement it in the world of fashion.

Post acquisition, the company's founding executives will join Walmart.


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