After getting temporarily de-listed from Google Play Store last month, digital payments firm Paytm has launched its own mini Android app store to support Indian developers, announced the company today, om a move seen as a counter to Google’s dominance in the space.

App Store -- https://business.paytm.com/miniapps



More than 300 apps, including Decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker, have joined the Paytm app store, the company said.

The "mini" App Store comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. The company claims that the app store has been running in beta with select users and witnessed over 12 million visits in the month of September.

In a blog post, Paytm said -- We are excited to announce the launch of our Android Mini App Store to support Indian developers to take their innovative products to the masses. Mini apps are a custom-built mobile website that gives users app-like experience without having to download them, which would greatly benefit millions of citizens to save their limited data and phone memory.

Founder & CEO, Vijay Shekhar Sharma said, 
I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option.

According to the payment firm, it has created the digital infrastructure to enable small developers and businesses to set up low-cost, quick-to-build mini-apps which can be built using HTML and javascript technologies. 

The company said, "We provide Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2% charge for other instruments like credit cards. Our local India’s app store aims to drive the Atmanirbhar Bharat mission while keeping the digital consumer spends within India."

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