The funding will support further disruption of the Indian snack food industry with fitter snacking experiences crafted for the urban GenZ consumer 

9Unicorns -India’s first accelerator VC fund, has recently led a seed investment in TagZ Foods, an urban GenZ snack brand. The round also saw participation from Umang Bedi (Co-founder, DailyHunt), Malhar Anaokar (Head – Cloud Business, NetApp), AL Jagannath (Sr Director –VMWare), Shesh Kondi (Sr Director – Salesforce) among others. Shailesh Ghorpade (Managing Partner – Exfinity Ventures) has been on the Board of the company.

Founded in 2019 by Anish Basu Roy and Sagar Bhalotia, TagZ Foods aims to craft lip-smacking, innovative and fitter snacking experiences for the urban GenZ consumers. TagZ is on mission to help its GenZ consumers eat fitter and lead a more active lifestyle. It is the first brand in India to manufacture popped potato chips- that are never fried, never baked - and have50% less fat. TagZ Foods uses cutting-edge food technology, to make these potato chips which have no cholesterol, no transfat, no artificial colors or preservatives.

Speaking on the investment, Sagar Bhalotia – TagZ Foods, said, “Our mission is to bring global innovation in food-tech for the Indian GenZ consumers, with our lips-smacking and better-for-you snacking experiences. At the same time, we want to help this future generation beat obesity and truly enjoy active passions such as travel, outdoors & sports. After all, life is much more than mobile games and binge-watching! Also, we are a 100% made-in-India product and have already helped over 1 lakh consumers shift to fitter potato chips and quit the fatty fried ones.”

Dr. Apoorva Ranjan Sharma, Co-founder & Managing Director – 9Unicorns, added, “There is, currently, a major tech-led transformation afoot in the Indian snack food industry. TagZ Foods is at the forefront of this disruption with its innovative manufacturing processes and specialised foodtech. We have full faith in the founding team’s vision to craft an Indian GenZ brand and fulfill the growing demand for fitter snacking experiences.”

TagZ Foods is available on all online platforms such as Amazon, Big Basket, Supr Daily, and over 1,000 premium retail stores in Bangalore and other cities. Since its launch, the brand has served more than 1 lakh consumers. With the funding, TagZ Foods will now improve its distribution and capacity in other major cities across the country.


9Unicorns is India's First Accelerator VC. It provides acceleration support & seed funding to early-stage startups. 9Unicorns provides funding of upto $100K per startup in the first round, and may further invest $500K-$2Mn in successive rounds with its co-investors. From idea stage to angel stage, it supports startups across various themes & sectors.

9Unicorns' strength & focus is on a hands-on support ecosystem for startups, beyond capital. 9Unicorns, besides investment, offers access to a wide network of successful founders, category-leaders, CXOs of large corporations, seasoned angel investors & partners of global VC funds. Every portfolio company receives an acceleration support for 3 months & post-investment support of 18 months.

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