Mumbai-based start-up Vogueme Technologies has raised an undisclosed Pre-Series A funding round led by investors from Hyderabad Angels, Mumbai Angels and other high net worth individuals (HNIs) including former Zee Entertainment CFO Mihir Modi and Swastik Bihani, Head of Products & GM, India at PayPal.

The startup will use the funds raised to enhance technology, scale their team and operations.

Founded in 2016 by Vinayak Shrivastav, Alok Patil and Saket Dandotia, Toch is world's first video interactive shoppable platform that allows users to purchase and view information right while watching the content. The platform optimises the video content, to add clickable hotspots, or 'tags', to any moving person or object in video adding an unexplored consumer experience he is not purview to currently.

The artificial intelligence (AI) video platform of Toch auto-detects objects, people, emotions, locations, scenes and activities in a video in real time and automates the meta-tagging process to enable monetisation.

Rathnakar Samavedam Portfolio Manager with Hyderabad Angels said, “With live commerce becoming the centre in the country, Toch has positioned itself as a platform to enable the new-age live discovery solution for users. The founders have the vision that excites us and our members believe Vinayak and team are building a disruptive technology in the media and commerce space.”

"Our growth roadmap in the media-tech sector has expanded over the last year and also our vision for a live commerce experience. We have automated the decade-old meta-tagging opportunity and look to keep growing our revenues by 4x this year. Toch is currently enabling meta-tagging for live sporting events, live shows and library-based content for streaming platforms and is venturing into broadcasting meta-tagging simultaneously,” Founder and CEO, Vinayak Shrivastav said.

“While the platform is gearing up for a rebranded launch in the Live commerce category before the end of Q3. The current round will be used to grow our market traction,” Shrivastav added.

“Toch’s technology is already powering leading media companies in the digital media revolution that the country is currently witnessing,” said Mihir Modi.

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