Alfa Ventures recently launched 100 Crore fund by sort after investor Dhianu Das who with his Midas touch has made strong successful bets in past like Gomechanic, Cleardekho and Cleansecar etc. Alfa took another big step by powering POWER GUMMIES with their expertise & deciding to invest $1,00,000 in seed round of its parent firm, Aesthetic Nutrition. Their joining hand is certainly a big move to make a strong dent in 41-billion-dollar Over-the-counter health care market.

Power Gummies, a new in-trend product that has created strong buzz for its existence in the market is all set to capture big chunk in its domain. Power Gummies aims to play with consumer psychology and eradicate the misconception of treating health supplements as “medicine” and requiring doctor’s permission to have it, this “fear of having medicines” is the biggest barrier of Over- the-Counter Market. Breaking the stereotype of pills, which are difficult to gulp & create fear of having medicine, Power Gummies are Tasty & Easily chewable. These blue gummies are also very cute looking which further makes them more attractive than tablets."

Divij Bajaj“Creative marketing, cute packing, right product placement, customer satisfaction, great results and amazing taste has been our anthem to success and we will continue to move with it” said Divij Bajaj, the CEO and Founder of Power Gummies. Around 100+ Celebrities & influencers have been associated with the product so far and have helped create a strong buzz for it. Not only that, the product has more than 3 lac followers across social media platforms.

Power Gummies has been super successful with its Hair Vitamins with Biotin which has the goodness of all the essential vitamins that enhance hair growth, nail growth and also boosts metabolism. Product is known to show great results especially towards stopping hair fall and claims to be one stop solution for all hair & nail care needs. The popularity of these 100% vegetarian Gummies can be seen by their outperforming sales in a short span.

Alfa Venture fund led by Dhianu Das plans to work along right strategic partners to provide this fast growing start up wings to fly high with their network and funds for scaling. Divij Bajaj CEO/Founder of this amazing idea also expressed his aim to launch few other gummy health supplement variants in the near future, targeting different segments of the market but after capturing big piece in hair nutrition market.

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