Hyderabad-based Early Childhood Learning App developer for pre-schoolers ‘Bulbul Apps’, announced today it has attracted (USD 500K) ₹3.26 crore in a fresh round of funding. Bulbul Apps builds for pre-school students - innovative, multimedia, interactive apps for tablets, smartphones, and other touchscreen devices.
Xseed Partners, Operator VC, Anblicks and Infoblob took part in this round. Bulbul Apps will use proceeds
from the round of investment to build its B2B2C market that is showing
tremendous promise with an aim to serve a
growing number of paid parents, subscribers.
Prakash
Dantuluri, Founder and CEO of
Bulbulapps.com says “It is an exciting phase of
growth as we discover new segments to grow our
business, strong sales of smartphones mean there is a sizable number of
parents looking for kid-apps on those devices too.”
“We have signed half a dozen franchisors and have a strong
pipeline of clients with Kangaroo kids as the biggest customer. Our target is
to go live in 300 plus schools this academic year with close to 50,000 parent
subscriptions. We are also working with a leading vernacular organization in
the US”, Prakash stated.
Ajay Jain, Principal CoFounder of Xseed
Partners says, "Early childhood education is crucial
& it is nice that both parents & Governments are waking up to it. This
creates a huge untapped market potential. Bulbul is in a unique position to serve
this market given its strength to create easy to absorb stories for the child.
Bulbul has demonstrated how both parents & kids love its narratives and other
cool features such as parent-teacher engagement. I am positive that Bulbul is
poised to become the leading apps in the early learning space in India and in
other countries."
Bharat Ram, Partner at OperatorVC says, "We
are very excited about the India Preschool market. We firmly believe that
Bulbul Apps is in the right place, tech and talent to establish leadership in
this space."
Stating about Bulbulapps expansion plans
Prakash says “We are combining our content strength with
our preschool deployment experience to launch India’s first One Stop solution
for Preschools called ‘My Preschool App’. We built the app using Bulbul Apps’
legacy interactive digital curriculum along with administrative, communication,
safety and security features that are standard preschool requirements,",
says, Prakash.
Each topic in the Bulbulapps digital learning curriculum offers,
on average, 30 minutes of engagement and repeat interaction ranges from kids
that come every single day, week and month. The app also has a parent’s feature
which will offer insights into their child’s progress with specific login
provided by the school.
What’s interesting is the focussed approach the company has taken.
Bulbul Apps only offers content for children between two and seven years of
age. It is currently focussed in India with plans to enter the US market in FY 2020.
Founded in 2015 by Prakash Dantuluri with a seed capital of $200k has
raised another $1 Million USD so far. Bulbulapps, has its own proprietary mobile
first content creation engine and has
created all the characters, voices, art, and the animation itself in its Hyderabad app studio consisting a team of
16 developers and 10 artists from around the world.
Bulbulapps platform allows storytellers, artists, and academicians to converge and create
high-quality cost-efficient content for children.
In the future, the company wants to expand its reach to the home learning
market and preschools around the world.
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