Traders' body for for small traders and businesses in India, Confederation of All India Traders (CAIT), has urged the government to launch an e-commerce marketplace portal in partnership with trade associations where small traders, artisans and women entrepreneurs can sell their products in a 'fair and transparent manner'.

CAIT has also sent a letter to India's Union Minister of Commerce Suresh Prabhu alleging "that the e-commerce business in India is highly vitiated and has been gripped by a few big online companies who are indulging into predatory pricing, deep discounting and loss funding" against the FDI (foreign direct investment) guidelines of the government.

"The government in association with trade associations should launch an e-commerce marketplace portal where small traders, artisans, women entrepreneur and others can sell their products in a fair & transparent manner," CAIT said to Prabhu.

In the letter to Prabhu, the traders' body also demanded early announcement of an e-commerce policy and formation of a Regulatory Authority to monitor the e-commerce business in India.

In September too, CAIT had written to the Commerce Minister urging him to take serious action against e-commerce firms including Amazon, Flipkart and Snapdeal etc. for disregarding FDI norms listed for such players by engaging in retail trading activities. In the official complaint, CAIT has claimed that the e-commerce companies are indulging in a "blatant violation" of the FDI (policy).

It is to be noted in order to promote small traders in India amid uprise of big e-commerce players, CAIT -- back in November 2015 -- had also launched its own e-commerce portal named as "e-Lala" and back then, the portal was inaugurated by the then Union Minister M Venkaiah Naidu. However, the portal did not worked as expected and tanked eventually, unable bring considerable businesses for small traders in India.

Source - Firstpost

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