Amazon India, which is all set to offer great sale in this festive season, has created more than 50,000 seasonal positions across its network of fulfillment centres across the country in order to be ahead of its rival Walmart-owned Flipkart and Softbank, Alibaba-backed PayTM Mall.

These 50,000 seasonal positions have been created across its network of fulfillment centres, sortation centers, delivery stations and customer service sites in cities like Mumbai, Delhi, Hyderabad, Chennai, Bengaluru, Ahmedabad, Pune and others ahead of the festive season.

A section of these recruits will also work with the 20 customer service sites across 16 cities, which provide voice support for customers in vernacular languages like Kannada, Tamil and Telugu. These customer service sites support Amazon customers in India with pre and post order service through email, chat, social media and phone.

Amazon India Vice President (India Customer Fulfilment) Akhil Saxena told PTI that these 50,000 seasonal recruits will help in festive enhancement which in turn will play an "instrumental" role in "driving an exceptional experience" during Amazon India's Great Indian Festival Sale that is slated to be held between October 10-15.

Govt panel set to probe e-commerce firms’ big discounts

Meanwhile, a 10-member panel has been set up by the corporate affairs ministry of government of India, to examine the trends in digital economy, including steep discounts at e-commerce stores. The panel will also carefully look through central and state government policies that do not foster principles of competition in letter and spirit.

According to Praveen Khandelwal, secretary general, Confederation of All India Traders (CAIT), these deep discounts are predatory pricing that creates an uneven playing field and is detrimental to traditional retailers as well as manufacturers.

Therefore, a review of the competition law has also been started recently to find out if theese steep discounts offered by e-commerce firms promotes competition or stifles it as alleged by their old school rivals.

In 2015, two brick-and-mortar retailer bodies, Retailers Association of India (RAI) and the All India Footwear Manufacturers and Retailers Association (AIFMRA), had approached the Delhi High Court arguing that e-commerce companies had undue advantage as they were allowed to access foreign direct investment (FDI), through which they could provide deep discounts that traditional retailers would not be able to match and compete.

The panel formed will review the ongoing practices in the digital economy, backlog of competition cases to be resolved and the fee structure followed by the Competition Commission of India (CCI).

Source - Economic Times, LiveMint

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