After setting up a new blockchain committee earlier this month, industry body, Internet and Mobile Association of India (IAMAI), has formed an another new industry expert committee focused on Augmented and Virtual Reality (AR/VR).

Formed under IAMAI's Emerging Technology Council, the new AR/VR committee will help India’s AR/VR ecosystem by evangelizing AR/VR technology in partnership with government, industry and startups and thereby driving economic growth, job creation, and skill development in the country.

On the agenda of this, committee will be -- a) nurturing India’s AR/VR technology and talent ecosystem, in particular by driving Skill Development; b) engaging with business, industry and government to evangelize acceptance of the technology; c) Help drive training workshops, to familiarize potential users with technology and build use cases, in key sectors.

The committee is chaired by Namrita Mahindro, Senior General Manager od Digital Transformation, Mahindra Group and co-chaired by Satyajeet Singh, Head of Facebook's Strategic Product Partnership, India & South Asia.

The committee would also closely work to develop potential sectors like Healthcare, Tourism, Auto, Agriculture, Education and Skill Development.

“Immersive technologies like AR/VR and Mixed Reality will become the new engines of values creation in the experience economy. They will enable far more effective story telling for brands and businesses, drive greater efficiencies with product prototyping in manufacturing & beyond, facilitate training at scale, anytime, anywhere, to name just a few use cases," Namrita Mahindro, Chairperson of AR/VR Committee, IAMAI, said in a media statement.

“However, in order to be more effective and scale AR/VR to become main-stream needs industry, government and academia working in synergy,” she said.

The IAMAI AR / VR committee will focus on fostering collaboration between industry demand and supply side in the digital reality ecosystem to enhance awareness, enable dialogue, knowledge sharing and access, accelerate growth, promote research and innovation, help develop industry standards and nurture talent to benefit all stakeholders in the community.

Satyajeet Singh, Co-Chairperson, AR/VR Committee, IAMAI, said, "AR and VR technologies are making their mark across domains and Indian startups’ foray in the space of emerging tech is only the beginning. This expert committee formed under the aegis of IAMAI is a much needed initiative which will further provide an impetus for the growth and expansion of emerging technologies across the length and breadth of our country."

“As a part of this committee, we want to fuel homegrown emerging technologies ecosystem; enabling AR/VR ventures with the knowledge and help them navigate and harvest the growing opportunities in this new age emerging tech ecosystem,” he said.

Notably, last year in November, Facebook has expanded its scope of operations in India by announcing India Innovation Hub Accelerator programme, for which Facebook will pick up Virtual Reality based startups in India. This might be one of the reason that IAMAI has chosen Satyajeet Singh from Facebook to co-chair the AR/VR committee.

Besides, Marks Zuckerberg, the CEO of Facebook, in the annual F8 developer conference 2017 announced the social networking giant's ambitious plan of adapting and moving its wings to Virtual and Augmented Reality by launching a an augmented reality platform called Spaces.

Source - KNN India

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