Bollywood actor Sushant Singh Rajput has today announced the launch of Innsaei Ventures, a tech venture start-up which will look to bring socio-economic and developmental transformation through intellectual property powered by emerging technologies.

The 32-year-old actor has co-founded Innsaei along with partner Varun Mathur, and according to Reuters, their startup will invest in projects worth 30 billion rupees, which will include full-length feature films using VR and other products that Rajput hopes will be “disruptors”.

According to Companies Registrar (MCA), the company has its registered office at Gurgaon, Haryana, and besides Rajput and Varun Mathur, it has Saurabh Mishra as company's third director.

“We are deploying a significant part of the sums ourselves. We have set up a 50 crore (rupees) corpus for investments, but the projects we are working on are much bigger in size because they have financial participation,” said Varun Mathur co-founder of Innsaei Ventures.

In a series of tweets on Twitter, Sushant also informed his fans, "#Innsaei would work in R&D of innovative solutions, that will allow people to be better prepared at a large scale for technological disruptions and to maximse the positive potential of opportunities enabled by emergent technologies. @OnInnsaei"

The company will operate on diversified verticals including content and communication, health and holistic wellness, education and learning, and business incubation propelled by emerging technologies from the realms of augmented and virtual reality, 3D printing, artificial intelligence, machine learning etc.

"Emerging technologies are disrupting socio-cultural and economic structures at an exponential pace and this will impact key areas like education, employment, entertainment & health. This is the right time to collaborate and to create innovative solutions, that will allow at a large scale, for people to be better prepared for these disruptions and to maximise the positive potential of opportunities enabled by emergent technologies. We felt the immediate and important need to create a collaborative structure that would address this and Innsaei is a manifestation of that dream."

Speaking about the startup's upcoming projects, Varun Mathur further said that "Innsaei, an Icelandic word for intuition, has established partnerships with the “usual suspects” in each segment. The first feature film under the banner is already in pre-production and is likely to release in 2019."

With this Rajput has joined the league of celebrities running/backing tech ventures including Sachin Tendulkar (Smartron), Farhan Akhtar (Flickbay), Kunal Kapoor (, and Yuvraj Singh (YouWeCan Ventures).

Other Celebrity-backed Startups in India

In March 2016, cricket legend Sachin Tendulkar has invested in Bangalore-based IoT startup Smartron India, and has also become the brand ambassador of the company while Yuvraj Singh, through his YouWeCan Ventures, has already invested in dozen of startups.

In July 2017, actor and television host Rannvijay Singh invested in fashion styling app IStyleYou.

Last September, an another Bollywood actor Emraan Hashmi said in a interview that he is very interested in investing in tech startups like other celebrities Hrithik Roshan, Kunal Kapoor and Yuvraj Singh, have done.

In April 2016, veteran actor Anil Kapoor had also invested an undisclosed amount in video social network, Apart from Kapoor, Divyansh Bajpai, former managing partner at Nova Travel, and Shikha Uberoi, former Indian American professional tennis player also participated in that round.

In May 2015, the model-turned-actor-turned-politician, Gul Panag launched a tech startup Mobiefit that develops mobile apps based on health and fitness.

Hrithik Roshan, on other hand, has picked up equity stake in Bengaluru-based fitness startup CureFit and designed a signature workout HRX workout for its gym center Cult.

Via - Indian Express

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