Mumbai-based personalized beauty discovery platform Purplle has been selected to join the esteemed Google’s Sand Hill program in India.

Started in the year 2016 in India, the Google Sand Hill program helps high growth companies navigate through the challenges that they're facing on their journey up to the top. The programs aims to cultivate the next generation of top companies.

With the selection, Purplle joins a group of about 150 innovative startups from all around the world that have been a part of this program over the past three years. 11 of the program's alumni have already scaled a billion-dollar evaluation. The Program has some of the most respected VC's in the world that recommends promising companies based on technical and market disruption potential. Purplle also stands to gain immensely from Google's vast international network, support system and knowledge bank.

Founded five years ago in 2012 by IITians Manish Taneja, Rahul Dash and Suyash Katyayani, Purplle has charted quite a success story for itself. The hard working founders and their employees have been successful in turning a small startup into a fully operational profitable business in just over four years. From doing just Rs. 40,000 in sales in its first month, Purplle has now increased its monthly turnover to a whopping Rs. 15 crore. Its current network consists of 50,000 SKUs and 650 brands.

Over the past five years, Purplle has been able to raise a funding of whopping USD 7 million. Some of the investors who have invested their capital in Purplle include IvyCap Ventures, JSW Ventures, Blume Ventures, Mumbai Angels and The Chennai Angels. The startup also has the support of top tier angel investors including Vinay Menon and Nikhil Vora.

According to Suyash Katyayani, one of the founders of Purplle, "The Google Sand Hill Program is at the forefront of technology innovation, the most exciting place to be for startups such as Purplle. What we look forward to, apart from mentorship, are early access to pilot programs, higher-touch customer support, access to new products and partnerships that companies of our size normally wouldn't otherwise receive. It feels great to be in one of the most enviable programs in the world for startups, and we hope to make the most of it because if we gain, our patrons gain."

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