Baggit, the only Indian vegan bag and accessory brand will soon be launched early next month in Sri Lankan market. Baggit brand is all set to expand its foothold in the lifestyle markets of Sri Lanka. The company will enter the market with a grand opening in RLA, new MBO in Colombo with Baggit as a new entrant.

This new venture intends to make a huge investment to create an impactful visibility in the market. Baggit is looking forward to be present in leading MBO’s and large format stores and will also launch an EBO soon in various Malls & high-street in Srilanka in the coming two years.

Commenting on their new Venture, Vicky Ahuja, Director, Marketing and Sales, Baggit says, "The Sri Lankan market dynamics are closer to what Indian diaspora is, when it comes to shopping and understanding consumer mindsets. Hence, moving to this south-Asian market is a definite opportunity, which will help us establish ourselves in International Markets and reach out to maximum customers. This will be a new approach for Baggit to take business to greater heights."

Sanjeev Hewavitharne, Corporate Communications Officer at Royal Lanka Agencies Private limited says, "We are happy and excited to establish bags and accessories brand, Baggit in the Srilankan market and hope to take the brand to greater heights."

Baggit plans to enter the Sri Lankan market with a strong partner, ROYAL LANKA AGENCIES PRIVATE LIMITED” as our distributor. They are into retail and distribution business for more than a decade in Sri Lanka and have an in-depth understanding of this category. The initial presence will be strengthened with a varied product portfolio of handbags, slings, ladies multi-utility pouches.

With this expansion, Baggit is moving strongly and quickly to mark its prominence in leading the market.

Baggit is India’s leading fashion accessory brand, founded in 1990 by Nina Lekhi with its first launch in standalone retail store before moving on to Large Retail Format stores and then finally launching its own Exclusive Brand Outlets in several cities across the country. Currently Baggit retails in 90 cities through 47 Exclusive Baggit Stores, and also through a network of 1000 counters comprising of LFS, MBO’s & other Trade partners.

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