In order to help offline merchants opt for cashless transactions ShopClues, India’s first and largest managed marketplace, announced the launch of ‘Reach’ under its Business Edge initiative today. ‘Reach’ will help brick-and-mortar stores across India process hassle-free cashless transactions for customers who prefer making payments digitally. Offering a seamless service experience to the retailers as well as customers, the easy-to-set up payment gateway demands neither of the transacting parties to download the application and can be used for payments of all scales and sizes.

The merchants can avail the facility of ‘Reach’ at a cost effective introductory rate of INR 99 per month. The SMS-based three-step payment mechanism also eliminates the intermediary digital wallet by directly transferring the payment to the beneficiary’s bank account at an introductory rate of 0% TDR on transactions. ‘Reach’ can be subscribed to by ShopClues-affiliated merchants as well as offline merchants who are not associated with the platform alike.

‘Reach’ by ShopClues also assists the retailer in order management, inventory management, e-Billing, centralised inventory status for multiple stores, and merchant store promotion. ShopClues plans to reach out to offline merchants across cities in the upcoming months.

Speaking on the occasion, Sanjay Sethi, CEO and Co-Founder said, “In the wake of the unprecedented demand for digital payments, the launch of ‘Reach’ will most essentially offer a level playing field to the brick-and-mortar retailers across the country, who at present, are bearing the brunt due to unavailability of PoS machines at their store. The initiative, further, has laid a very strong foundation for our retailers to enhance their business operations and will imperatively enable them to realise their true potential by reaping maximum benefits of the technology.”

Apart from ‘Reach’, the Business Edge initiative is categorised under three buckets, namely, ‘Grow Your Business’, ‘Build Your Identity’, and ‘Manage Your Operations’. The three buckets offer the ShopClues’ retailers an array of premium services like the ‘Sales Booster’, ‘Capital Wings’, and ‘AdZone’, which retailers can individually subscribe to as per their business requirements. ShopClues will offer assistance in terms of training and education to enable merchants to better navigate through these services offered under the Business Edge.

Sethi further added, “In line with our never-ending efforts to empower merchants on our platform, ShopClues’ Business Edge Initiative is specifically handcrafted to offer end-to-end support to retailers and to serve as an enabler for their inevitable success. The merchants can handpick packages as per their individual requirements, thus enabling them to create an optimal business model and garner maximum revenue for themselves. This move will also prove to be pivotal for offline merchants by offering them the technological platform to upscale their business in the predominant market conditions.”

The entire range of services made available by ShopClues through the Business Edge Initiative is listed as follows:

Reach: Facilitates hassle-free digital transactions for offline retailers. Also helps in order management, inventory management and billing.

Capital Wings: Facilitates quick and hassle-free loans to scale up your business.

Sales Booster: Enables sellers to get information about abandoned products in customer’s cart and offer exciting discounts to encourage product purchase.

AdZone: Helps sellers to list their product on the top slots of the display page by bidding for individual slots, hence resulting in a greater number of views and eventually greater orders.

Business Guru: Offers a dedicated account manager to increase sales and to assist in maintaining catalogue hygiene.

Chat Concierge: A person from ShopClues will be given to the seller to respond and solve customer queries on the behalf of the retailer.

MyDomain: Seller can buy a domain name from ShopClues.

MySite: Offers customised web stores for a merchant’s ShopClues store.

MyApp: Develops mobile applications for merchant’s online store.

Google MyBusiness: Assists seller to update store description, location, and contact number to boost business visibility on Google search engine and Google Maps.

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