On-demand, first-mile logistics startup, Pickrr today raised an undisclosed pre-Series A funding from Hong Kong-based VC firm Swastika and other HNI investors. This is the second round of funding for the Delhi-based firm.

Pickrr had initially raised a seed round of funding from Karan Talwar of BNT Talbros Group, Prashan Agarwal, Co-founder of 19miles, and, earlier, had co-founded PropTiger; and from early and mid-stage VC firm Palaash Ventures.

Founded in 2015, Pickrr has seen an average of 100% month-on-month growth and currently fulfills more than 6000 orders/day in Delhi-NCR alone.

Pickrr works as an asset-light, intelligent shipping solution with aggregated courier partners. The two most important aspects the company focuses on are providing its business customers the best end-to-end logistics solution and strengthening its technology platform, incorporating AI and machine learning.

With the current round of funding the team is looking at strategic expansion into multiple cities. “We are already profitable and sustainable at our home ground Delhi. We are planning to beef up our technology offering to cater to multiple needs of our business customers” says Rhitiman Majumder, Co-founder, Pickrr.

Although there are a few other companies offering similar services, Pickrr’s business model and strong focus on tech, easily help them stand out as one of the strongest players. Rhitiman further adds: “The key difference is our full tech-enabled platform which helps us gain efficiency in courier aggregation and establish a first-of-a-kind first-mile logistics model, which in turn gives us a sustainable and scalable reverse logistics model. This combination gives our customer the best possible shipping experience and soon enough our customers too realised the value we were bringing to their operations. We were able to turn in profits in less than six months of our operations.”

“Our intelligent dashboard provides our business customers with all the reports and transparent analytics in a simple format to manage their business,” adds Rhitiman.

The logistics space is fast growing in India. Logistics Market India 2015-2020, a report by Novonous, suggests that the logistics market is close to $300 billion and is poised to grow at a CAGR of 12.7 percent by 2020.

In terms of the future vision, the team aims to carve out a niche in this huge market by revolutionizing both forward and reverse logistics and fast connecting all the loose ends via technology. They will be launching two major SAAS-based products by the end of this year.

“Further, for our customers, we will be launching more analytics-based tools to increase the delivery efficiency of the products by decreasing returns and getting hassle-free money reconciliation, which is not provided by any other player. This will help us in retaining more customers without resorting to any price wars” says Rhitiman.
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