Healthians.com, a diagnostic and wellness startup has announced that it has raised $3 million (Rs 20 Crores) in Series A Round of Funding led by BEENEXT along with Digital Garage, Japan, BEENOS and others. The company raised its seed round last year in July from YouWecan ventures.

Healthians.com technology-led asset light model merges international quality benchmarks of branded labs with the scalability & efficiency of marketplaces. The operational model involves working in close partnership with lab owners to significantly increase lab capacity utilization, upgrade to high-quality infrastructure and implement a proprietary 52 point technology-led quality management system in order to ensure high-quality results. The cost savings from increased and consistent sample volumes are then passed on to the customer, resulting in lowest prices in the market.

Anuj Mittal, Co-Founder, Healthians.com added, “Ensuring reliability, quality and accuracy in Diagnostics is a complex science with possibility of failure at more than 50 points in the chain. Even the best known labs despite certification, suffer from inconsistencies. With deep expertise gained in this domain, we are creating cutting-edge technology that will ensure accuracy across all aspects of diagnostics from home collection to lab testing and we will look to automate the entire operation matrix as well. Married with our unique asset light business model of deep partnerships, not only does this allow us to scale rapidly, but it also gives us unparalleled unit economics.”

Healthians.com gets over 1000 booking requests every single day from Delhi/NCR alone and has collected over 30,000 samples last month. The platform has conducted over a million diagnostic tests and has served over 150,000 customers in the Delhi/NCR region. The company has it’s own team of over 200+ phlebotomists in Delhi NCR alone, making it the largest home collection service in the country.

Speaking of the funding, Deepak Sahni, Founder, Healthians.com said “We spent the last few months putting the entire operations and quality piece into processes will be automating everything possible. I am glad that Healthians.com revenue is by far the highest while we are still in Delhi/NCR as compared to other players in the space. We have been getting continuous support and confidence from our Investors and this round adds great validation to our model. By 2019, we will be India’s largest diagnostic brand”

The company’s direct to customer approach offers free doorstep sample collection service through its certified and trained team of sample collectors and transporting the samples to the nearest Healthians lab. Customers can book a broad range of tests with an option to create customized packages for their exact requirements, while still availing the benefits of package pricing. These services along with the quality-focused approach ensure the complete reliability of test results leading to high repeats.

Teruhide Sato, Founder and Managing Partner, BEENEXT said “I met Deepak in November last year and invested a small amount through convertible notes and finally decided to lead this round after witnessing tremendous growth shown by the business in all aspects. I see a real sustainable business being created which is there to stay long. Diagnostics is a huge market in India and has room for many more players. Healthian’s unique model with focus on quality, cost and customer experience is highly scalable and expandable to other markets.”

The future plan of the company includes creating the largest umbrella brand in the country by adding over 200 labs and 3000+ phlebotomists to its existing network across 30 cities over the next 12-18 months. The business aims to grow swiftly to achieve 5,00,000 monthly sample load by the end of 2017.

“We would like to stay focused on diagnostics for another 12 months. We have built necessary technology and roadmap for expanding our offerings towards other healthcare services in future. Having the largest medical fleet on the street for home sample collection enables us to offer many more healthcare services to our customers. This will be new and game changing for the specific industry” added the founders.
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