OYO, Indian network of branded hotels, has appointed Smriti Subramaniam as its General Counsel. Smriti joins the Leadership team at OYO and will also lead the Diversity and Culture mandates at the start-up.

A seasoned attorney with over 15 years of experience, Smriti joins OYO from British Petroleum where she was the Legal Counsel for more than 2 years. She has worked with well-known Indian and multinational corporates and boutique law firms and primarily focused on energy, natural resources, infrastructure and consumer goods industry. A graduate of National Law School of India, Smriti started her career at ITC where she served as Legal Manager. She then served as a senior associate at Economic Laws Practice until 2007 before joining BG Exploration and Production India – the local subsidiary of the UK gas major BG. She was also formerly a partner at Advaya Legal.

Commenting on the appointment Ritesh Agarwal, Founder & CEO, OYO said, “We are thrilled to have Smriti on board with us. Her varied experience with teams in highly-structured environment as well as fast-paced, agile businesses will prove extremely valuable as we undergo transformation and process enhancement. Her Corporate law expertise will help us navigate and contribute to the nascent regulatory structure in the start-up ecosystem in India. I also look forward to her invaluable leadership in making OYO a more diverse and inclusive workplace.”

Talking about her new role, Smriti shared, “OYO has created history in Indian hospitality industry through its innovative and disruptive business model. It is among the first original start-ups to launch out of India. I am very excited to join them at this inflection point in their journey. It provides me a brilliant opportunity to get involved with various aspects of corporate governance and also participate in shaping policy for the sector.”

OYO is the pioneer of affordable, predictable accommodation in the Indian hospitality sector. It currently operates in more than 200 cities offering 70,000 rooms. The company’s vision is to become a global brand building efficiency in all forms of real estate. Having established its market leadership in India, OYO Rooms has also launched operations in Malaysia.

Founded in 2013 in Gurgaon, OYO currently operates in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations, as well as pilgrimage towns. OYO is also present in Malaysia.

The company mission is to become the world’s most preferred and trusted hotel brand. It is backed by leading global investors including the SoftBank Group, Greenoaks Capital, Sequoia Capital and Lightspeed India.

OYO has grown to become India’s largest branded network of hotels and partners with IRCTC, Airtel, Samsung, Lenovo, Biotique, Cleartrip, Itzcash, FreeCharge, Mobikwik and Grofers to deliver a seamless and standardized experience to guests.

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