Snapdeal, Indian online marketplace today announced an update to its policies for the sellers on its platform. The changes have been incorporated basis feedback received from sellers and will be effective from 14 July 2016.

Reduction in marketing fees: As part of the policy update, Snapdeal has reduced the marketing fees for 120+ sub categories, including for digital products, electronics, women’s fashion, FMCG products, sports and fitness goods, fashion jewelry, kitchen appliances, automotive accessories etc. Post this change, Snapdeal will have the lowest marketing fee, for ~300 sub-categories out of the total approx. 600 sub-categories, across all leading marketplaces. The marketing fee for nearly 30 sub categories has been increased marginally. While the reduction in fee ranges from 0.2 - 18%, the increase ranges from 0.5 to 5.5%.

From penalties to awareness: Building on the success of its self-serve platform for sellers, Snapdeal has unveiled a simpler framework of do’s and don’ts for its sellers. The self-serve platform helps sellers resolve their queries easily and together with the simplified policies, this is expected to enable the sellers to avoid the imposition of penalties due to ignorance or complexity.

Sharing the cost of returns and exchanges: To share the cost of returns, Snapdeal will bear the cost for reverse pickup and payment collection, while packaging and shipping will be borne by sellers. In case of replacement/exchange also, reverse pick up costs will be borne by Snapdeal.

Talking about the policy changes, Vishal Chadha, Senior Vice President, Market Development, Snapdeal, said “We believe reduction in marketing fees will foster growth for our sellers. We have worked closely with our sellers and basis their feedback, we have made these policy changes to make them in-line with ecommerce industry best practices. Reducing returns from the market by ensuring best in class logistics and technology advances is a key focus area for Snapdeal. While we share costs with our sellers in case of return; we will continue to forego marketing fees to reduce the costs for sellers. These policy changes will help us in our continuous aim to build a fair, transparent and competitive marketplace.”

The policy refresh is a part of Snapdeal’s initiatives to make the seller journey more transparent and frictionless. It closely follows the upgrade of the seller panel, seller app and sellers ad platforms. Detailed policies have been communicated to sellers to help them prepare for the changes.

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