Myntra, a Flipkart Group company, today announced the acquisition of Jabong from Global Fashion Group to create India’s biggest fashion shopping destination. The acquisition of Jabong further strengthens Flipkart Group’s position as the undisputed leader in Fashion and Lifestyle segment in India. The financial details are still undisclosed.

Jabong is among India’s major fashion multi-brand e-store with more than 1500 on-trend international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers. Myntra and Jabong are all set to define the next generation of online shopping with a combined base of 15 million monthly active users and offering the best of brands to Indian consumers. Some of the most iconic global brands  that will be exclusive to both the platforms include Dorothy Perkins, Topshop, Tom Tailor, G Star Raw, Bugatti Shoes, The North Face, Forever 21, Swarovski, Timberland and Lacoste.

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. The company has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. It services over 19,000 pin codes across the country.

Binny Bansal, CEO and Co-Founder, Flipkart said, “Fashion and lifestyle is one of the biggest drivers of ecommerce growth in India.  We have always believed in the fashion and lifestyle segment and Myntra’s strong performance has reinforced this faith. This acquisition is a continuation of the group’s journey to transform commerce in India. I am happy that we will now be able to offer to millions of customers a wide variety of styles, products and a broad assortment of global as well as Indian brands”

According to Ananth Narayanan, CEO, Myntra, “Jabong has built a strong brand that is synonymous with fashion , a loyal customer base and a unique selection with exclusive global brands. The acquisition of Jabong is a natural step in our journey to be India’s largest fashion platform. We see significant synergies between the two companies especially on brand relationships and consumer experience.  We look forward to working with the talented Jabong team to shape the future of fashion and lifestyle ecommerce in India.”

A couple of days back, Global Fashion Group (GFG), the parent of loss-making Indian fashion portal Jabong, has added €30 million ($33 million or Rs 222 crore) to its latest fundraise to take the total amount secured from its existing investors to €330 million ($364 million).

Germany’s Rocket Internet SE invested €68 million and Swedish investment firm Kinnevik put in €161 million in this round.

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