GirnarSoft, the parent company of Indian auto portals, and, has acquired Volob Technologies, a virtual reality startup in an all-cash deal. The acquisition will augment’s 3D visualisation capabilities through technologies like virtual reality and augmented reality.

Founded in 2010 by Tarun Kumar and Shweta Jain, Volob Technologies provides 3D visualisation solutions to various industries, primarily automotive. The startup has serviced marquee brands like Maruti Suzuki, Mahindra & Mahindra, Godrej, Greenply and Somany Ceramics. has been working on developing virtual and augmented reality solutions to help users make better car buying decisions. It recently launched ‘Feel the Car,’ an online tool that gives 360 degree interior/exterior views with sounds of the car and explanations of features with videos.

The company had previously acquired Drishya360s, a premier photography and video production firm to develop its virtual reality framework.

Volob is GirnarSoft’s eighth deal in the last two years. Earlier it made a strategic investment in Advanced Structures India. It has acquired Connecto, Help on Wheels,, and BuyingIQ. The company has also incubated and invested in

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