licious

Meat and fish ordering startup Licious which is operated by Delightful Gourmet Pvt. Ltd, has raised Series A round of funding from Mayfield India II Management Ltd. Mayfield India II Management Ltd. is one of the most respected funds globally, with key investments in companies like Simplilearn, Amagi, etc. 

Founded in June 2015 by Abhay Hanjura and Vivek Gupta, the Bangalore-based startup had raised $1 million in angel funding in September last year from TV Mohandas Pai and Kanwaljit Singh.

The startup claims that its orders has grown from 1000 in the first month to 15,000 in six months and the company covers entire Bangalore city through 11 centres from where the meat and fish are delivered to customers. It aims to achieve 50,000 orders a month in the city before expanding to other cities.

“We are expanding categories. We target to reach 100,000 orders in a city,” said Hanjura. The company plans to expand to 11 cities in the next three years.

Licious consists of 150 employees in its team and claims to deliver the food with in 90 minutes of ordering on its site. It presently offers 5 broad product categories – fresh chicken, lamb, seafood, marinates and cold-cuts. The company aims at adding innovative product categories in their offerings in the days to come.  Licious has received a phenomenal response across Bangalore and is quickly aiming to scale their operations to other markets as well. 

In October 2015, Gurgaon-based DSM Fresh Foods Pvt Ltd, which runs an online startup Zappfresh for raw meat and associated ready-to-eat food products, had raised Rs 2 crore in angel round of funding from a couple of investors. Also, hyperlocal startup LazyLads which has meat and seafood delivery as one of its six categories, is in the middle of Series A fund raising.

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