Mumbai-based hyperlocal social discovery platform Living Local which was launched in 2014 by Neeraj Vasudev and Anubhav Anand, has raised $200K in seed round of funding from Rattan Chadha, former CEO of Mexx clothing company.

The raised funding will be used by the startup to expand its reach and enhancing its design, it will also be launching its app by the end of this month.

Living Local connects people to restaurants, street food options, nightlife events and other neighbourhood activities and also aims to get SME's on board who cater to such services.

"The proof of concept was figured out when we launched the hyper-local magazine Living Local, later we launched the web portal and saw 600 people within suburban Mumbai who were active on it, now we are focusing on designing and launching the app," said Neeraj.

Other players which operating in the space include Shouut,, Magicpin, Little and Little Black Book Delhi, among others. Last month, Shouut raised $500K in an angel round of funding from an HNI in India.

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