In order to help the young entrepreneurial blood out there, RBL Bank, a private sector bank, has launched a banking platform, India Startup Club (ISC), which will exclusively provide them with end-to-end banking services.

The platform will allow entrepreneurs to invest their precious time in developing their core products and services, rather than standing in numerous, long queues in the banks. According to the bank, using the platform, the users will be able to avail personalized banking services, financial tools as well as resources and planning solutions.

A similar announcement was made earlier this year by SBI when if launched SBI InCube, India's very first specialised branch, exclusively meant for start-ups, in Bengaluru’s St. Mark’s Road. The branch is a specialised branch set up in order to address and understand entrepreneurs banking needs for setting up a startup.

RBL's ISC's banking services will include services like business account, transaction banking solutions, and trade and foreign exchange services.

RBL has further gone ahead and partnered with various referral service providers and forums, which will prove to be of a great help to startups in building their brands and growing their business as they would be offering multiple options under one roof that too at
special prices.

In addition to all this, the ISC also provides various other non-banking solutions such as office space services, enterprise registration services, social media marketing and branding, customer relationship management and human resource management system.

According to Rana Vikram Anand, Head-Segments and Products, Business and Branch Banking, RBL Bank, "Through the ISC programme, RBL Bank is committed to actively engage and widen India's entrepreneurial base by offering a unique service proposition that will enable the emerging startup community build and grow their business."

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