Prime Minister Narendra Modi will formally launch government's ambitious scheme 'Start-up India' on January 16, a statement from the Ministry of Commerce and Industry said.

The launch event will be attended by about 40 leading business leaders, venture capitalists and CEOs/founders of over 1,500 startups from across the country. Modi will formally launch the initiative and unveil the Start-up Action Plan, the statement said.

The start-up action plan would highlight initiatives and schemes being undertaken by the government to address various aspects relating to developing a conducive start-up ecosystem in India.

The day-long event shall be a non-stop global workshop on startup entrepreneurship and shall include panel discussions on various topics. It will also feature interactive talks with global leaders and venture capitalists such as Founder and CEO of SoftBank Masayoshi Son, Founder of Uber, Travis Kalanick, and Founder of WeWork, Adam Nuemann.

While Google will conduct an innovative session titled 'Launchpad Accelerator' which will involve live pitches being made by early stage start-ups to potential investors, Nikesh Arora, President and CEO, SoftBank shall be interacting with participants on aspects relating to start-up funding.

The winner of 'Launchpad Accelerator' will get a cheque of USD 50,000 from Google.

Notably, the 'Start-up India'event will be telecast live in IITs, IIMs, NITs, IIITs and Central Universities and to youth groups in over 350 districts of India, the statement added.

DIPP is organising the event along with Invest India and Start-up ecosystem players iSpirt, YourStory, NASSCOM, and Kairos Society and youth wings of FICCI and CII.

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