With advancements happening at the blink of an eye, the online world is becoming even more demanding day by day. These advancements has also thrown open the need for compression and this demand is increasing exponentially day after day. For those well versed with the technology and online world, must be well aware of the Pied Piper compression algorithm. And, now there's a new and better compression algorithm in town.

Developed by the technology giant, Google, Brotli is an open source compression algorithm. It is an entirely new data format that offers its users 20-26 percent better compression than Zopfli, an another compression algorithm from Google.

Google has developed both its compression algorithm, Brotli and Zopfli, by keeping the Internet in mind and with an aim of making the web pages load faster. Brotli is open-sourced under the Apache License.

Brotli is a lossless compressed data format that uses a combination of Huffman coding and LZ77 algorithm to compress data. Its efficiency is at par with the best currently available general purpose compression methods.

And if you were wondering, Google has adopted a naming convention for its compression algorithms just like it has with Android. As the company explains in a blog post, "Brötli means ‘small bread’ in Swiss German"; Zopfli was also named after a Swiss bakery product.

Compression is considered better than bzip2 and LZMA and according to Google, Brotli is almost as fast and good as zlib's Deflate implementation.

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