kpt

A Glasgow, UK headquartered company is changing the way humans connect with the global village that the world has become. Founded in 2004, KeyPoint Technologies or KPT, is a linguistics innovator working to enable intelligent communication between the humans to the connected world and that too beyond the mobile devices.

KPT has been working towards developing next-generation, out-of-the-box text input solutions for mobile handsets and other consumer electronics devices for the past one decade now. Its impressive list of product range includes Lipi, which is India's first Indic keyboard, the revolutionary text input technology called Adaptxt and Xploree, the industry’s first user-initiated and multi-lingual search and discovery platform.

In March this year, KPT introduced India’s first Indic keyboard, Lipi, on Android devices. Lipi supports 25 major Indian languages and 11 transliterated languages like Hinglish, Marathinglish, Punglish, Banglish, etc., which will empower local audience to communicate in their preferred dialect. With Lipi, the company wants to tap a wider user-base in a variety of vernacular languages spoken in India and aid users' comprehension.

lipi

KPT claims that it differs from others in the market as their applications deliver an engagement rate that is nearly 10 times the current industry average. This is achieved through their innovative user-driven brand engagement model and high proximity to user intent, coupled with a robust language intelligence engine platform.

The company's latest offering is Xploree, which it claims is industry's first search and discovery platform that works to connect mobile users to the most relevant brands and services across search, messenger and other platforms, that too without exiting the current conversation application. With Xploree, one can discover unique offers, products and services, search for the latest movies playing at nearest multiplex and type faster, more accurately and easily.

xploree

The app is currently available in English only for Android device users, and is expected to support nearly 140 languages (both global and Indian) by the end of the year.

For its Xploree app, the company has tied-up with India's big consumer brands such as Cafe Coffee Day, Snapdeal, Zovi, Groupon, Ferns n Petal and Grabon among others.

In order to garner more visibility and offer valuable consumer engagement schemes through a pre-targeted content discovery on mobile devices, the company has partnered with various organisations. Their most recent tie-up is Groupon India, which is a daily deals website offering real time deals on wellness, dining, shopping and travel segments from Groupon to the Xploree platform.

Headquartered in UK, the company also has offices in India, China, US and Japan. Their research and development centre is based in Hyderabad.

In India, the Glasgow headquartered startup have 100+ engineers in its Hyderabad centre and for this financial year, the startup is also looking at hire 15 technical and non-technical resources.

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