Zepo Raises an Undisclosed Amount From Shaadi.com's Anupam Mittal & Existing Investors

DIY ecommerce platform, Zepo, has secured an undisclosed amount, lead by Anupam Mittal, Founder and CEO of People Group, with participation of existing investor One97 Mobility Fund.

The Mumbai-based startup has been helping small businesses and first generation entrepreneurs make their first foray into online selling. Zepo provides a DIY platform for SMBs to easily start their own online stores without any tech knowledge prerequisite.

Zepo was founded by Nitin Purswani in August, 2011. Prior to Zepo, he had tried his hands at two businesses, one of which was in the apparel segment and the other one in technology. The good experience as a small business owner in the apparel industry and the learnings from running a technology company have equipped him to run and grow Zepo efficiently as well as understand the target market well.

From being an e-commerce platform to becoming a complete online selling solution, they now offer everything from integrated payment gateways to marketing support and Zepo's very own logistics solutions, ZePOST.

Zepo today has grown to a include a multitude of sellers and product categories, to the extent of being a favourite across first generation entrepreneurs in India! Being the preferred platform for popular businesses like Okaya Power Group, SoleThreads and Pebble India, Zepo has come to cater to more than 1200+ online stores.

Anupam Mittal, of Shaadi.com, said "Zepo has the potential to emerge as one of the few superstar SaaS companies from India. The market is huge and we are still at ground zero. With the funding round, we are expected to further consolidate the leadership in this category."

This year Zepo started 2 new offices, based out of Delhi and Bangalore, in May and June respectively. With the recent influx of funds, Zepo wants to aggressively concentrate on strengthening base in current markets as well as explore new overseas markets. At the same time, the idea is to exponentially grow the current sales team from a gang of 20 across 3 cities to 100 across 4 cities in next 1 year. The company has ambitious plans to position itself as the leading e-commerce platform providers in India while introducing new features and enhancements on Zepo.

Nitin, founder of Zepo.in was quoted talking about the potential that lay ahead for Zepo. "In the early 2000, during the telecom market boon, businesses realized the value & potential of telephone as a channel to do business & have leveraged it well. We see internet and e-commerce as the next big channels for small businesses to leverage & grow. In coming years, we foresee every business extensively using ecommerce & internet as a channel, just like a
telephone. There are 26 million SMBs in India & many more in the other markets. All players in the industry together have just touched the tip of the iceberg. The potential ahead is huge."

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