Percpktika Brand Labs is a Kochi based startup (headquartered in Delhi) founded in 2011. The co-founders are both Software engineers working with startups to help them make data and media driven decisions. "We basically aim at conceptualizing, designing and developing your brand which also include business process re-engineering and re-structuring mechanisms. This is done with the help of our research and development team," says Madhav Shankar, the co-founder. "Packed with thorough analysis our specialty is brand networking which gives you helping hands to raise your business," adds Vishnu Shankar, who started up PBL with Madhav.
Percpktika is a sophisticated form of 'perspective'. The company works on social and business based development projects which helps in monetizing and brand building. Their creative design team helps startups with brand image. They specialize in motion ads and creative campaigning helping startups grow bigger and better. "We are like an Infosys for startups!" says Madhav. "We work by creating projects for collaboration thereby connecting clients with more startups. This attracted a lot of startups who were service oriented as they received more customers and they felt happy working with us," Vishnu added.
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Madhav Shankar & Vishnu Shankar, Co-Founders, Percepktika[/caption]This 5 member team is partnering with organizations like Vigyan Bharati and Tungsten and are soon to be associated with the 'Ganga Cleaning Project'. The PBL team is already working on a lot of social and tech projects, now that they have expanded to Delhi. They have successfully created entrepreneurship awareness among people with their “Think Independent” campaign.
They provide the following services:
1. Research and Analytics: Data Survey, Product Research, Market Analytics, Product Intelligence, Social Media Analytics
2. Design: Product Design, Marketing material Design, Identity Designs, UI/UX research and Development, Package Designs, Web Wireframe and Themes
3. Social Engineering: Campaigning and Outreach Planning, Proposal Writing, Project Development, Workshop and Awareness, Networking
4. Marketing: Offline Marketing, Online and Social Media, Merchandising, Outreach media, Micro Ad Production
5. Development: Web Development, Application Development, E- Commerce Framework Development, Product Testing and Quality Control, Enterprise Solutions and Maintenance
They have products like Vicinitee, GetUrClient and Lumiere Shop to provide their services. PBL is not funded but has grown by providing excellent services to clients like Hakuhodo Percept and Ashok Leyland. As a message for future entrepreneurs, Madhav says, "Never startup for the sake of doing it, never fall for the CEO tag unless u think you have earned it. Hard work and precision is the greatest tool to develop by yourself." Vishnu adds, "People say business is all about contacts and references, I would say it's really true but it takes boldness and effective communication with people to make it happen." They believe that there is no small idea. It's just knowing how to sell your product and engaging yourself with your customer. They always like to stay updated as it keeps the product alive.
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