What if social media and shopping combined with each other, wouldn't that just be the best of both worlds? Well, it seems Amazon in India has worked out something to combine these two loves of the current generation.

Amazon India recently launched its #AmazonCart shopping feature in India. Using this feature, the users can order products via Twitter. It even allows them to add items in their Amazon shopping cart by without even leaving the micro-blogging site. The #AmazonCart tagline "Add it now. Buy it later. Shop from within Twitter" explains the whole concept in easy language.

The procedure is simple. The users will be needed to connect their Twitter and Amazon accounts and just tweet a reply with #AmazonCart hashtag that contains an Amazon item link, and then the item will be automatically added to their shopping cart.

This same feature was launched in the US and the UK in May this year. It is called #AmazonBasket in these countries.

Amazon India commenced its function in India in June last year and over this one year period; it has been able to attract some 35 million registered customers. Indian online retail market consists of just 0.4 percent of the overall market, but it is growing at a rapid speed.

Amazon’s entry into the Indian online market has led to an increase in competition in the online arena. It has also helped in improving the speed of consolidation of the USD 2.3 billion e-commerce market in the country. In May this year, Flipkart had acquired the online fashion retailer Myntra in a whopping Rs.2,000 crore deal, making it one of the biggest consolidations in the e-commerce arena in the country.

Amazon with its awesome deals and features is vying to acquire the position of top online retailer in India. This has lead to a feeling of competitiveness and urgency within the e-commerce market of India. All this has led to increase in the pace of consolidation and the investments that are being pumped into the e-commerce market.

Whether this feature becomes as popular in India as it is the US and the UK remains to be seen.

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