Social Media Strategy Covered in Third Installment of the Saepio Distributed Marketing Leadership Series

Social Media Strategy Covered in Third Installment of the Saepio Distributed Marketing Leadership Series

'Social Marketing Strategies for Distributed Marketing Organizations' shows distributed marketers how to effectively engage in social media

PR Newswire -- July 23, 2010





KANSAS CITY, Mo., July 23 /PRNewswire/ -- Marketers are increasingly turning to social media as an effective channel to market to their target audiences. According to Econsultancy, more than 700,000 local businesses currently have active Facebook accounts, and at the same time, more than 70 percent of the 130 million plus bloggers are organically talking about brands on their blogs. Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has announced the availability of the third installment of its Distributed Marketing Leadership Series, "Social Media Strategies for Distributed Marketing Organizations," to educate distributed marketers on how they can benefit from this emerging channel.



The arrival of social media has changed the way distributed marketers do business. The challenge of controlling brand messaging and maintaining brand integrity in the local market has become infinitely larger due to the increase of stakeholders controlling the brand's story. A distributed marketing organization should be proactively involved in all of its social marketing touch points. While this involves proactively listening to the organization's social community, it requires highly organized speaking, as well. Additionally, distributed marketers have the added need to ensure that corporate and local marketers are each aware of how they should be participating.



Saepio's Social Media guide addresses these unique challenges through the following topics including: