SIGGRAPH 2010

Sony Pictures Imageworks: SIGGRAPH 2010

ALICE IN WONDERLAND, RECRUITING, OPEN SOURCE DEVELOPMENTS, AND TECHNICAL ACHIEVEMENTS DOMINATE STUDIO PRESENCE

PR Newswire -- July 26, 2010





LOS ANGELES, July 26 /PRNewswire/ -- BOOTH 1018, SIGGRAPH 2010 -- Sony Pictures Imageworks, the Academy Award? winning visual effects and digital character animation unit of Sony Pictures Digital Productions, will feature its latest artistic and technical achievements at SIGGRAPH 2010, the 37th International Conference on Computer Graphics and Interactive Techniques. Presentations around the art and technology of Disney's ALICE IN WONDERLAND are on the program, including technical sessions, a Computer Animation Festival production session on Wednesday afternoon and a Siggraph Evening Theater entry. Imageworks will be recruiting for current and upcoming productions, notably Warner Bros GREEN LANTERN, the Aardman Animation production ARTHUR CHRISTMAS, Sony Pictures Animation's HOTEL TRANSYLVANIA, THE SMURFS, in association with Columbia Pictures, and several other projects soon to be announced.



Imageworks adds to its Open Source initiative, announced at Siggraph09, with the release of its sixth program, OpenColorIO, which provides a framework for sharing color transformations across computer graphics workflows. Imageworks has also scheduled a press conference with Industrial Light & Magic on Tuesday morning to announce another important Open Source development.



"SIGGRAPH gathers the leading artists, innovators and educators to the computer graphics world's most influential meeting," observes Randy Lake, executive vice president and general manager of Sony Pictures Imageworks. "The conference gives us an opportunity to share our latest technical developments, meet talent, and showcase our best work of the year."



IPAX, Imageworks and Sony Pictures Animation's innovative academic outreach program will convene an Educators Forum gathering member schools and a select group of new institutions. The IPAX program was created in 2004 to connect faculty and students from leading academic institutions with Imageworks and Sony Pictures Animation to further develop future talent and enhance academic programs.



Imageworks can be found on the exhibit floor at SIGGRAPH in booth 1018.



Details of Imageworks participation at SIGGRAPH 2010 include the following:





Imageworks at SIGGRAPH 2010

Course: Physically Based Shading Models in Film and Game Adam Martinez SUNDAY, 25 JULY | 2:00 PM - 5:15 PM | ROOM 502 B

Technical Papers: Fast Forward Josh Wills SUNDAY, 25 JULY | 6 - 8 pm

Talk: Session on Rendering Intangibles -Lighting and Rendering -Alice In Wonderland Adam Martinez, Terrance Tornberg MONDAY, 26 JULY | 9:00 AM - 10:30 AM | ROOM 515 AB

Evening Theater: Alice in Wonderland - Computer Animation Festival Multiple Screenings

Press Event: Open Source Announcement TUESDAY, 27 JULY | 9:30 AM - 10:00 AM | West Hall, Room 504

Course: Color Enhancement and Rendering in Film and Game Jeremy Selan TUESDAY, 27 JULY | 9:00 AM - 12:15 PM | ROOM 502 A

Birds of a Feather: Global Visual Effects Pipeline Erik Strauss TUESDAY, 27, JULY | 5:30 PM- 6:30 PM | ROOM 301B

Course: Volumetric Methods in Visual Effects Magnus Wrenninge WEDNESDAY, 28 JULY | 9:00 AM - 12:15 PM | ROOM 502 B

Special Session: Down the Rabbit Hole - ALICE IN WONDERLAND Ken Ralston, David Schaub, Carey Villegas, Corey Turner, Theo Bialek WEDNESDAY, 28 JULY | 2:00 PM - 3:30 PM | WEST HALL B

Talk: APIs for Rendering (Open Shading Language) Larry Gritz, Clifford Stein, Chris Kulla, Alejandro Conty WEDNESDAY, 28 JULY | 2:00 PM - 3:30 PM | ROOM 502 B

Birds of a Feather: Field 3D Magnus Wrenninge WEDNESDAY, 28 JULY | 1:00 PM - 2:00 PM | ROOM 402 A

Birds of a Feather: OpenColorIO Jeremy Selan WEDNESDAY, 28 JULY | 2:30 PM - 3:30 PM | ROOM 506

Panel: Large Steps Toward Open Source Rob Bredow THURSDAY, 29 JULY | 9:00 AM - 10:30 AM | ROOM 408 AB

Technical Papers: Perceptual Rendering Methods Josh Wills -- Toward a Perceptual Space for Gloss THURSDAY, 29 JULY | 10:45 AM - 12:15 PM | ROOM 408 AB

Course: Global Illumination Across Industries (Imageworks' work included as examples in presentation) THURSDAY, 29 JULY | 2:00 PM - 5:15 PM | ROOM 502 A



ABOUT SONY PICTURES IMAGEWORKS

For more information, please visit www.imageworks.com.



SOURCE Sony Pictures Imageworks

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