JAGTAG Powers Brooks'(R) First Mobile CRM and Sweepstakes Program for Ghost 3 Launch

JAGTAG Powers Brooks'? First Mobile CRM and Sweepstakes Program for Ghost 3 Launch

'Host the Ghost' Campaign Gives Consumers a Chance to Win VIP Passes to the Rock 'n' Roll Marathon and Opt-in for Ongoing Updates from Brooks

PR Newswire -- July 26, 2010





NEW YORK, July 26 /PRNewswire/ -- JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, announced today a partnership with Brooks Sports, Inc., a leading running company that designs and markets a line of performance running footwear, apparel and accessories, to power their first mobile campaign around the launch of the Ghost 3 shoe. By incorporating JAGTAG 2D barcodes in its promotional materials, Brooks enables consumers to enter a "Host the Ghost" mobile sweepstakes to win an all-access VIP package to a Rock 'n' Roll Marathon, and opt-in for ongoing mobile updates.



To promote the new Ghost 3 performance running shoe from Brooks, JAGTAG mobile 2D barcodes are featured in print materials and on employee promotional T-shirts at 600 retail locations nationwide, as well as in direct mailings to 10,000 Finish Line consumers. By simply snapping and sending a photo of the JAGTAGs with any camera phone, consumers can automatically enter to win an all-access VIP package to a Rock 'n' Roll Marathon of their choice, or other prizes, such as free running shoes and a runner's gift bag with a water bottle, T-shirt, keychain and eco-tote. Consumers who engage with the JAGTAG 2D barcodes receive a video about the Ghost 3 shoe and an opportunity to opt-in for more information and communications from Brooks, the official footwear and apparel sponsor of the Rock 'n' Roll Marathon series.



"Working with JAGTAG gives us an opportunity to leverage our in-store marketing efforts for the Ghost 3 launch and existing sponsorship with the Rock 'n' Roll Marathon to create an exciting mobile experience for customers," said Dyana Berger, Retail Programs Manager at Brooks Sports, Inc. "Brooks offers performance-based running gear for all levels of athletes, so reaching a broader audience of both standard phone and smartphone users with JAGTAG was key to the success of our first mobile program. JAGTAG also helps us connect with a demographic that is ready to engage and get information through the mobile channel, whether that means product information, special offers, updates or news items."



JAGTAG mobile 2D barcodes work on all major wireless carriers and camera phones in the United States without requiring users to download an application. The Brooks "Host the Ghost" campaign incorporates JAGTAG 2D barcodes to strengthen the in-store marketing experience. Fans can follow Brooks on Twitter (@brooksrunning) or on Facebook at www.facebook.com/brooksrunning.



"With its first mobile campaign, Brooks is leveraging JAGTAG to deliver multimedia to 90 percent of all mobile users," said Ed Jordan, CEO of JAGTAG. "By incorporating JAGTAGs at the point-of-sale and in direct mailers, Brooks has created an innovative way to share the excitement of the Ghost 3 shoe and the Rock 'n' Roll Marathon with a mass mobile audience."



The campaign will run nationwide until August 31, 2010.



About JAGTAG

Unlike other 2D barcode systems, JAGTAG delivers multimedia to both smartphones and standard phones, without requiring the consumer to download an application prior to use. As a result, JAGTAG can share video, images, music and text with three times more mobile consumers than mobile web dependent media. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content - video, audio, pictures, coupons and text - sent to their phone. To learn more, visit www.jagtag.com.



About Brooks

Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company's mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).





For media inquiries, contact:

Julie Nicholson Weber Shandwick for JAGTAG 212-445-8371 jnicholson@webershandwick.com





SOURCE JAGTAG

Subject Codes: PC/t.100726090507202, PT/lang.en, IN/MEN, IN/ADV, IN/SPT, IN/SPE, IN/TLS, IN/CPR, SU/CON, RE/New_York, PC/priority.r, PC/category.f, PC/class.1238, PC/WAVO_....a., PC/APT_....a, PC/trade_a, PC/wavo5_a, PC/class.1240, PC/WAVO_....c., PC/APT_....c, PC/trade_c, PC/wavo5_c, PC/class.1278, PC/class.1049, PC/WAVO_y....., PC/APT_y...., PC/state_y, PC/wavo1_y, PC/class.1000, PC/WAVO_..b..., PC/APT_..b.., PC/circuit_b, PC/wavo3_b, PC/DataFeat_natl3, PC/port_32, PC/Billing_IRW, PC/Billing_RWB, PC/Billing_TNW, PC/Billing_US1, PC/1stAcc_113601, PC/bureau_NY, PC/port_01, PC/port_96, PC/port_31, PC/port_19, PC/port_91, PC/contact, PC/website, PC/id_NY40336