AT&T Completes Store Makeover in Time For Back-to-School Shopping

AT&T Completes Store Makeover in Time For Back-to-School Shopping

AT&T Revamps Stores Nationwide to Reflect Customer Feedback, Better Shopping Experience; Offers Back-to-School Promotions on Quick Messaging Devices, U-verse TV and AT&T High Speed Internet

PR Newswire -- July 29, 2010





DALLAS, July 29 /PRNewswire-FirstCall/ -- AT&T* today announced the completion of a store redesign across more than 2,200 retail locations nationwide -- a research-driven initiative to provide a more simple, personalized service experience, and to reflect the recently announced "Rethink Possible" (SM) branding campaign. Shoppers will be treated to a more streamlined retail experience, plus new offers on Pantech messaging phones, AT&T U-verse? and AT&T High Speed Internet as part of AT&T's annual back-to-school promotion.



"We gathered great feedback from our customers and AT&T store representatives to launch a redesign with immediate impact and benefit for AT&T shoppers," said Paul Roth, president - Retail Sales and Service, AT&T Mobility. "Our priority across AT&T retail locations is to deliver a more personalized shopping experience with prompt and friendly customer service from beginning to end. This redesign is supportive of that goal, and puts us in a better position to quickly help our customers and provide a better AT&T store experience."



Retail Make-Over

All AT&T-owned stores nationwide have been redesigned with the following efforts in mind: