Ask.com Unveils New Site Focused on Answering Questions

Hybrid of search technology and human response delivers the most comprehensive Q&A offering on the Web

PR Newswire -- July 27, 2010





OAKLAND, Calif., July 27 /PRNewswire-FirstCall/ -- Ask.com,the number one brand for questions and answers online and an operating business of IAC (Nasdaq: IACI), today launched a new version of Ask.com squarely focused on answering questions. The new site is the first step in a multi-pronged strategy to deliver users answers - not just links - to all of their questions, whether from content already published across the Web, or from previously unpublished knowledge shared by any of the millions of Ask.com users. For the first time, Ask will combine its proprietary search technology, specifically tailored to extract questions and answers from Web content, with the ability to draw on the Ask.com community to address questions for which no published answers exist.



"Ask's heritage has always been about answering questions - in fact, more people associate Ask with answering questions than any other brand in the world," said Doug Leeds, President, Ask.com, US. "As users continue to embrace the social Web, now is the perfect time to extend Ask's technology beyond finding pages that have answers to finding people who do as well. With 87 million monthly users and more than a decade of Q&A experience, Ask.com is uniquely positioned to answer the long tail of questions that are impossible for search engines alone to address."



Initially available in beta by invitation only, the new Ask.com will feature an updated look and feel while integrating technology and community on the back-end to deliver a Q&A experience unlike any other site available today. Subjective and complex questions that stymie traditional search engines because they require human understanding and insight can now be posed to the Ask user community; proprietary Q&A matching technology ensures questions are routed to the appropriate people based on interests and expertise. For every question, Ask will deliver the best possible answer from a robust data pool of Web content and Ask member responses.



"As the Web becomes more conversational in nature, consumer expectations and the Web's ability to meet those expectations are changing rapidly. It has become natural for people to ask questions and receive answers online, and algorithmic search alone can only take that proposition so far," said Allen Weiner, Research VP, Media Industry, Gartner Research. "There is a huge market opportunity for companies who can get this right."



Features of the new Ask.com include:

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