Digidukan Secures ₹2 Crore Angel Funding to Power 60-Minute Construction Procurement Across Tier-2 and Tier-3 India

The Investment will support Digidukan’s technology, product expansion, and growth across Tier-2 and Tier-3 markets

Digidukan a B2B quick-commerce platform built for construction-material retailers, has raised ₹2 crore in angel funding from Vinay Gupta and Shubham Gupta, Directors at United Plywood Group, one of Rajasthan’s established construction-material businesses. The company is using technology to bring a 60-minute delivery model to construction procurement, enabling retailers to order materials on demand instead of tying up capital in excess inventory or waiting on fragmented supplier networks.
Vinay Gupta, Director, United Plywood Group, said: “Over decades in the building-material industry, I have seen that the real constraint is rarely demand; it is the inefficiency between demand and availability. Fragmented procurement, excess inventory, and inconsistent supply have constrained retailers for years. Digidukan is addressing this structural gap at its core.”
Lakshya Agarwal, Co-founder, Digidukan, said: "We did not buy this stack; we built it while we were already delivering. The next step is handing that intelligence to the shopkeeper, so Digidukan stops being a place they order from and starts being the system that tells him what to order. We are building a technology company that happens to deliver building materials in under an hour."

From 60-minute delivery to intelligent procurement

Founded by Lakshya Agarwal and Kshitij S. Rungta, Digidukan combines construction-retail expertise with technology to modernise procurement. Lakshya leads the technology and data layer, using demand and purchase patterns to make procurement smarter, while Kshitij focuses on execution intelligence, ensuring inventory and fulfilment translate those insights into reliable, 60-minute delivery.
The company is now building towards a larger vision: moving from simply fulfilling retailer orders to helping retailers anticipate what to stock and when, using data to make construction procurement faster, more predictable and less inventory-intensive.
The company’s early traction reflects strong, repeat-led adoption among its retailer base, with monthly GMV growing 8x compared with the beginning of the year. Digidukan has achieved an approximately 90% repeat customer rate, while delivering nearly 5,000 orders to date, with an average order value of over ₹9,000. The combination of repeat purchases and rising order volumes points to growing reliance on the platform for recurring construction-material procurement.
The ₹2 crore will be used to strengthen Digidukan’s technology and product capabilities, expand into additional categories and support higher order volumes. The company will also deepen its presence across Tier-2 and Tier-3 markets, with a focus on making construction-material procurement faster, more predictable and less inventory-intensive.
The investment comes at a time when construction retail remains one of India’s large but largely offline supply chains. Retailers continue to manage multiple suppliers, uncertain availability and inventory-led purchasing, often keeping significant working capital locked in stock simply to avoid losing a sale. Digidukan is building an alternative through a technology-led procurement platform where retailers can discover, order and receive construction materials when they need them, while demand and inventory signals help make the supply chain more responsive.

About Digidukan

Digidukan is a B2B quick-commerce platform built exclusively for construction material retailers. Founded by Lakshya Agarwal and Kshitij S. Rungta, the company enables retailers to procure construction materials on demand, improving inventory efficiency and working capital while simplifying procurement through technology. With a focus on Tier-2 and Tier-3 India, Digidukan is modernizing the construction retail supply chain and helping retailers grow with greater speed, agility, and efficiency.
Website: https://digidukan.shop/about
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Sakhi Bhatt | +91 7303625706 | sakhi@themediamanifest.com

FirstClub Secures $55M Series B Led by Peak XV & Sofina, Accelerating India’s Quality‑First Grocery Model

• This round is led by Peak XV Partners and Sofina, with participation from existing investors like Accel, RTP Global and Paramark Ventures
• This round comes just 8 months after raising Series A and within 12 months of operations

FirstClub, India’s only quality-first grocery app, has raised $55million (₹ 512 Crores) in a Series B funding led by Peak XV Partners and Sofina, with continued participation from existing investors Accel, RTP Global and Paramark Ventures.

The milestone comes as FirstClub crosses 1 million orders in less than a year, reflecting growing consumer demand for a more trusted, curated, and quality-first approach to grocery commerce in India.

At a time when quick commerce is increasingly defined by speed, deep discounting, and endless assortment, FirstClub has built a fundamentally different model centred on trust, ingredient integrity, thoughtful curation, and stronger relationships with both consumers and brands. In a category where shoppers often have little visibility into the quality of products that arrive at their doorstep, FirstClub is focused on bringing greater assurance, transparency, and access to high-quality everyday essentials. As part of its quality-first approach, the company tests fruits for sweetness and quality-checks vegetables for blemishes, bruises, and smudges before being listed on the app. FirstClub also conducts rigorous lab testing across everyday items such as milk, atta, paneer, dals, and more to ensure the highest standards of quality, purity, and consistency, bringing a level of quality control and scrutiny not seen in quick commerce today.

Commenting on the ecosystem, Ayyappan R, Founder of FirstClub, said, “When quick commerce was racing to deliver in 5 minutes and 10 minutes, we asked a harder question: is what's inside actually safe for your family? For our customers, quality comes first, especially when it comes to the food they give their families - not just speed. By banning over 200 harmful ingredients and lab-testing products before it reaches our shelves, we're building a standard of trust that has never existed in Indian retail. This fundraise takes that commitment to millions of households who have always deserved better.”

Over the past year, FirstClub has witnessed strong growth driven by repeat consumer behavior, a highly curated assortment strategy, and increasing preference for trusted, high-quality products across categories. The fresh capital will be used to expand into new cities, strengthen FirstClub’s quality-first grocery ecosystem, introduce new categories such as beauty & personal care, home essentials, and pet care, while further deepening its technology and supply chain capabilities to build a more trusted and curated commerce experience for consumers across India.

GV Ravishankar, Managing Director at Peak XV Partners, said: “The first wave of Quick commerce was built for speed. FirstClub is building for trust. With an explosion of D2C brands, customers need a neutral platform that curates for quality. Firstclub’s rapid growth and very high customer retention shows the consumer love that they have been able to build on the back of transparency, quality, and product standards. We believe Ayyappan and the FirstClub team are shaping the next large shift in Indian commerce.”

Tanya Sen, Principal at Sofina, added: "We admire the delight, trust and loyalty FirstClub has inspired in its customers, especially while scaling at such a rapid pace. We look forward to supporting the team in bringing its differentiated proposition to consumers across India."

Barath Shankar Subramanian, Partner at Accel, said: “When we first backed FirstClub at seed, quality-first grocery was a contrarian bet - the market was moving fast in the opposite direction. What we've watched since is rare: Ayyappan and team have held conviction on a difficult thesis, executed with discipline, and built genuine consumer love in a category where trust is everything. To see it compound this quickly into a clear consumer movement - that's exactly the kind of journey we back at Accel.”

Nishit Garg, Partner at RTP Global, who first backed FirstClub at seed, said: "We wrote our first cheque before there was a single dark store. Watching Ayyappan and Arvind build FirstClub from that point to a million orders and a brand people truly trust has only deepened our conviction. The team they've assembled, the supply chain discipline, the retention numbers, all of it reflects founders who earn every bit of growth. We're proud to continue backing FirstClub as it scales across India"

The fundraise signals growing investor conviction in a new model of commerce; one that goes beyond transactional convenience to reshape how India discovers, shops for, and consumes everyday essentials.

As the category continues to evolve, FirstClub is positioning itself not just as a quick commerce platform, but as a brand redefining what modern grocery retail in India can look like.

About FirstClub

Founded by Ayyappan R, a seasoned leader with extensive experience as Senior VP at Flipkart, CEO of Cleartrip, and previously CBO at Myntra, FirstClub Technology Pvt. Ltd. is a quality-first platform committed to redefining everyday consumption by curating products that meet stringent standards of purity, safety, and transparency. With a clear focus on eliminating harmful ingredients and prioritizing consumer well-being, FirstClub is building a trusted ecosystem for better living. Previously, FirstClub has raised $31M across two rounds led by Accel, with participation from RTP Global, Blume Founders Fund, Quiet Capital, 2am VC and prominent angel investors including Binny Bansal (Flipkart), Kunal Shah (CRED), Mukesh Bansal (Myntra, Cult), Lalit Keshre (Groww), Ankit Nagori (Eatfit), and Shrenik Ghodawat (Sanjay Ghodawat Group).

About Ayyappan

Ayyappan has spent over 17 years building and scaling consumer businesses at the heart of India’s modern retail and e-commerce evolution. After a brief stint at ITC, he joined Flipkart as a Senior Manager and went on to become Senior Vice President, helping scale several of its most impactful categories during the formative phase of Indian e-commerce. He later served as Chief Business Officer at Myntra, followed by CEO of Cleartrip, continuing to build category-defining consumer businesses with strong brand and operational foundations.