China's iVOOMi Announces Its Strategic Alliance with Flipkart, to Capture Tier – 2, 3 & 4 Markets in India

iVOOMi, Chinese electronic major, today announced its strategic alliance with the e-commerce giant Flipkart, to capitalize on latter's Market Intelligence support, in order to extensively penetrate into Tier – 2,3 & 4 cities in India. iVOOMi, turned one of the most preferred Smartphone brands in India powered by innovation and value.

Considering the competitive market scenario, the brand has made this compelling move to facilitate its R&D in Hong Kong and China with timely support on detailed analytics of Smartphone usage in the most diversified and highly fragmented Tier – 2, 3, 4 cities in India. The objective is to build a niche and targeted product development process and strategies, to scale up bottom line results. The brand iVOOMi has also chosen Flipkart as its exclusive sales partner for its upcoming range of Smartphone.

Mr. Ashwin Bhandari, CEO, iVOOMi India stated, "We are glad to be associated with the e-commerce major Flipkart. Through their verified intelligence reports, our focus is to ensure the development of latest technology in the most cost-effective range, as desired by users in this geography. Also, this is a step forward to bolt up with the master in e-commerce zone, with a much larger audience at disposal."

The global brand iVOOMi has been successfully scaling up its sales in India through electronic and online modes of retail. He further states, “We target volumes through value for money products and thereby aim to capture XX% of share in the Indian Smartphone market by end of FY 2018, through our strong presence across length and breadth of the country.”

Commenting on the partnership Mr. Ayyappan. R- Senior Director, Smartphones at Flipkart said "We are happy to partner with iVOOMi and make the best in smartphone technology available and accessible to our customers. We are certain that through this association customers can avail a winning combination of great technology coupled with affordable pricing reinforcing our undisputed market leader position in this category."

Under this collaboration, iVOOMi and Flipkart would work closely towards delivering future technology products to Indians across the country. The key objective is to provide the specs incorporated in the expensive range of smartphones, in the much affordable price, to its large number of user base. Flipkart supports the brand not only in selling and identifying the nature of products, designs, form factors and technology through its series of intelligence reports, but also corroborates to propel marketing for iVOOMi to capture substantial share in the market.

As iVOOMi has been known globally for its intelligence in the market study and reverse calculations for the range of products, they will now be understanding the complete segment with the help of Flipkart and penetrate with the most disruptive offer in the defined segment of 5 k to 10k. Innovation will be a key factor that will be observed by all.

Image : Ashwin Bhandari, CEO, iVOOMi India

What Makes iVOOMi Fit In Indian Smartphone Market

Looking at the Indian Smartphone market flooded with multiple national and international players, we may construe that the industry is self-sufficient and it lacks nowhere. Yet, ensuring that the right technology is equally distributed to all and the benefit reaches everyone in the bell curve from top to bottom, is the need of the hour. It seems that iVOOMi has taken up this task in the country.

With the aim to bring the best of technologies that are available in high-end Smartphones to the entry-level segment, iVOOMi wishes to ensure that its target customers get an apt doorway to begin their use of such devices.

Given the fact that we co-exist in a world where Smartphones are synonymous to necessity or essential/basic requirement, it is necessary that everyone possess this instrument. "Looking at the Indian Smartphone market bunged up with multiple players, iVOOMi as a brand was able to identify the gaps that could be filled in by an entry level Smartphone which is potent enough to pull off various aspects in a phone like its design and form factor, memory, battery and the screen. It goes without saying that iVOOMi has hit the right chord and its study is absolutely correct," says Ashwin Bhandari, CEO, iVOOMi India. 

iVOOMi has entered the Indian market with its Smartphone series called the ‘ME’ series. It typically looks like a unique value proposition within a range of 4G – VOLTE enabled phones providing long hours of usage and a richer user experience in that price range.As a human tendency, we generally budget our requirements to derive value out of all that we spend. These devices can directly cater to such requirements

"As a human tendency, we generally budget our requirements to derive value out of all that we spend. These devices can directly cater to such requirements were just at a price point of Rs 4999/, you can get all that you can expect out of a quality Smartphone," says Bhandari.

These Smartphones offer 2GB RAM and 16GB ROM with the battery as big as 3000mAh. Further, company also offer a fast charge that can help you charge the phone to 100% within two hours. This makes the phone unbeatable in this category and puts it far ahead of its competitors.

With its experience and legacy of 16 years and R & D centres in China and Hong Kong, iVOOMi has been able to develop an unparalleled proposition in the market and launch such an innovative product. "In future, with plans to bring in more SKUs and series lying between the range of Rs 4000 to Rs 10,000, the brand promises to come up with more such lucrative offers for the telecom fraternity and give a boost to the segment as a whole," concludes Bhandari.

Chinese Electronics Major iVOOMi Plans to Invest 250 Cr in India for R&D Centre and Product Development

After launching its first series of Smartphones, a Chinese electronics OEM / ODM major, iVOOMi announces its investment of Rs. 250 crore in order to further strengthen its niche in the Entry level Smartphones segment in the Indian market. The company focuses on strengthening its foothold in the market through strategic alliances with technology and retail giants.

The investment will be planned in two phases. In its foremost phase, the company will be investing in futuristic technologies to bring advanced products at an affordable price & will also focus on setting up its manufacturing capacity in India. The company also plans to invest in order to propel its online retail penetration across Tier – 2, 3, 4 towns in India through a series of strategic association with retail partners.

Mr. Ashwin Bhandari, CEO said, “We are glad to announce our investment plans for the highly competitive Indian market. With the significantly rising penetration of the iVOOMi smartphones, our mission is to establish iVOOMi as the most preferred Smartphones brand for the entry level Smartphone users. And we are predominantly focusing on delivering disruptive features and ultimate user experience to our users at a nominal cost.”

In its second phase of investment which will be in 2018-2019, the brand will focus on setting up R&D capacities, and will also expand the manufacturing capacity within India thereby supporting the Make in India initiative. Marketing activities will also play in imperative role in this phase of investment activity.

60 percent of the total investment will be made towards R&D system in China in order to accelerate an end to end product development for the India market. The company is closely working with technology giants like Qualcomm, MediaTek, Spreadtrum, Intel, Samsung, Galaxycore, OmniVision, Asahi, DragonTail, BnK, in order to develop future-ready products for Smart users across Tier – 2, 3, 4 towns of the country.

By next quarter the company plans to launch an extensive portfolio of Smartphones in India with world-class features.

iVOOMi, holds a wide range of product portfolio spread across 5 categories with over 350 SKUs selling across 30 countries. Apart from Smartphones, the company also plans to introduce 3 new product categories including Smart Devices, Smart Accessories and Personal Care electronics this year in India.