Vaaree Secures ₹65 Crore Series A to Scale AI‑Powered Home Styling and Fulfilment

• The fresh capital will be used to expand Vaaree's fulfilment network, accelerate investments in its advanced AI-powered discovery experiences, including VibeCheck.

Vaaree, India’s curated marketplace for home décor and furnishings, has raised ₹65 crore in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures.

Vaaree’s previous investors also include Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah among other investors.

The fresh capital will be used to expand Vaaree’s fulfilment network, enable faster deliveries and strengthen its AI-led styling and discovery technology, including VibeCheck, its proprietary home-styling experience.

Founders - Garima Luthra, and Varun Vohra

Vaaree was founded with a simple belief: Indian customers should not have to choose between quality, variety and accessibility while shopping for their homes.

Unlike crowded marketplaces built around endless listings, Vaaree follows a “curated, not crowded” approach. The company works only with carefully selected export-grade manufacturers and brands whose products meet its standards across quality, design and reliability. Vaaree partners with only around 3 out of every 100 brands/manufacturers that apply to them, to maintain quality and conducts stringent quality checks before taking any seller live

The platform offers products across home décor, furnishings, bed and bath, kitchen and lighting- from thoughtfully made products by Indian manufacturers to a growing selection from premium and global luxe brands for Indian consumers.

But Vaaree’s ambition goes beyond making quality products available online. The company is building technology to solve one of the biggest challenges in the category: helping customers understand what will look good together inside their homes.

Through VibeCheck, customers are able to discover products based on their personal style, create coordinated looks and moodboards, visualise how different products work together, and move from buying individual items to styling complete spaces.

Instead of expecting customers to scroll through thousands of unrelated products, VibeCheck is being built to understand their taste, room, colour preferences and styling intent- and translate that into personalised, shoppable recommendations.

“The problem in home category is not a lack of products. It is the lack of confidence customers feel while putting a space together,” said Varun Vohra Co-founder, Vaaree. “Most people know how they want their home to feel, but translating that into the right products is difficult. With VibeCheck, we want to give every Indian access to a personal home stylist, one that understands their taste, helps them visualise complete spaces and makes every recommendation instantly shoppable.”

“This funding allows us to strengthen both sides of that experience: technology that makes home styling simpler and fulfilment infrastructure that gets those products to customers faster.”

Vaaree’s model is also helping manufacturers and brands build sustainable, quality-led growth. By combining curation, merchandising, content, technology and fulfilment support, the platform enables deserving partners to reach relevant customers and scale without compromising their product or brand experience.

The company believes its AI-led discovery engine will also help high-quality manufacturers and brands get matched with the right customer, rather than competing solely for visibility in an overcrowded catalogue or diluting quality standards to lower prices.

“Vaaree is addressing a large and highly fragmented market with a differentiated, technology-led platform. I have always believed in the exceptional craftsmanship and artistic heritage of Indian artisans, and Vaaree is helping bring that excellence to consumers at scale. The company has built a world-class supply chain and a robust quality assurance framework, while leveraging technology to curate its product assortment, personalize the customer experience, and simplify what is often an overwhelming home styling journey. We are delighted to partner with Garima, Varun, and the entire Vaaree team as they build a trusted, category-defining destination for home and décor”, said Sunil Kant Munjal, Chairman Hero Enterprise.

“Vaaree is creating value on both sides of the platform - helping customers make better styling decisions while enabling strong manufacturers and brands to build quality growth. We look forward to supporting the company as it scales its technology and fulfilment capabilities”, said Himanshu Kohli, Managing Partner, Cap Alpha Ventures.

Use of Funds

AI-powered home styling and discovery

The company will deepen its investment in VibeCheck, its AI-powered styling platform designed to make shopping for the home more personalised, visual and intuitive.

VibeCheck will help customers:

• Discover their personal home style
• Create moodboards and coordinated room looks
• Find products that complement what they already own
• Visualise combinations across furniture, décor, furnishings and lighting
• Shop complete, personalised looks rather than isolated products

Over time, Vaaree aims to build VibeCheck into an intelligent styling companion that learns from customers’ preferences and helps them design every corner of their home.

Faster fulfilment

Vaaree will expand its fulfilment and quality-verification centres across key markets, bringing inventory closer to customers and reducing delivery timelines.

The expansion will enable stronger quality control, improve product availability and help the company move towards next-day and faster deliveries across major Indian cities.

Vaaree had earlier outlined its vision of combining AI-powered styling with an expanded Fulfilment and Quality Verification network to make home shopping faster and more intuitive.

About Vaaree

Founded in Bengaluru in 2022, Vaaree is India's largest curated marketplace for home décor and furnishings, offering more than 1,50,000 products across décor, furnishings, bed and bath, kitchen, lighting and other home categories.

The company partners with carefully selected Indian manufacturers, export-focused factories, emerging brands and established premium and luxury labels to bring thoughtfully designed, high-quality products to Indian consumers.

Vaaree is backed by Sunil Kant Munjal Chairman, Hero Enterprise and his daughter Shefali Munjal who are also the Founders of Serendipity Arts Foundation, recognized as South Asia’s largest multidisciplinary arts festival, Cap Alpha Ventures, Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah, among other investors.

Combining quality-led curation, AI-powered discovery and an expanding fulfilment network, Vaaree is building a trusted destination that makes it easier for every Indian to discover, style and create a home that feels uniquely theirs.

Elevate Your Outdoor Space: Top Trends in Outdoor Tile Designs

The exterior of your home is the first thing people notice, and it sets the stage for everything inside. A thoughtfully designed outdoor space not only leaves a lasting impression but also adds comfort, safety, and character. The choice of outdoor tile plays a significant role, whether it’s for a garden path, patio, balcony, or entrance. Today, tiles go beyond basic flooring; they have become a design feature in their own right. With the growing popularity of elevation tile design, homeowners can now create exteriors that seamlessly blend beauty with function. Let’s explore the latest trends shaping modern outdoor spaces.

1. Marble-Inspired Elegance for Patios

Marble has always been associated with luxury, and now its look is being recreated in durable outdoor tiles. These tiles give your patio a resort-like feel while being strong enough to withstand changing weather conditions. They come in glossy or matte finishes and instantly elevate the charm of sit-out spaces. Premium brands like Simpolo Tiles and Bathwares offer a wide range of such tiles if you are looking for trending designs with durability.

2. Geometric Patterns for Walkways

Walkways no longer need to be plain. Geometric patterns are trending because they create movement and guide the eye. They also give a modern, stylish look that pairs beautifully with greenery or minimal furniture. If you want your entryway or pathway to stand out, geometric tiles are a perfect choice.

3. Anti-Slip Textured Tiles for Poolside Safety

Safety is key in areas that are prone to getting wet, such as pool decks. Textured anti-slip tiles provide a stylish and secure grip. They come in stone and patterned finishes, giving you peace of mind without compromising on design. Around the pool, they create a secure, contemporary look that feels fresh and inviting.

4. Rustic Terracotta Charm

Terracotta is making a comeback in courtyards and gardens. Its earthy tones blend naturally with plants and outdoor furniture. Modern terracotta tiles are designed to be durable and weather-resistant, making them practical as well as beautiful. They create a warm, grounded feel perfect for Indian homes.

5. Large-Format Tiles for a Seamless Look

One of the biggest trends in outdoor design is large-format tiles. With fewer grout lines, they give an open, continuous feel. These tiles work exceptionally well on terraces or big patios, where the seamless look creates a sense of elegance and space. They are perfect for homeowners who prefer a clean, modern aesthetic.

6. Low-Maintenance Porcelain for Everyday Use

Outdoor spaces often face dust, rain and heavy use. Porcelain tiles are a popular choice because they are stain-resistant, durable and easy to clean. They handle foot traffic and weather changes without losing their charm. For those who want style with less upkeep, porcelain tiles are an excellent pick.

7. Vintage Cement Tiles for Artistic Appeal

If you want your outdoor space to tell a story, vintage cement tiles are an ideal choice. They come in crafted patterns and colours that add personality to courtyards, verandas or balconies. From mosaic-inspired designs to bold motifs, these tiles bring artistry into everyday living.

8. Natural Stone Look for Timeless Appeal

Natural stone tiles never go out of style. Slate, granite and stone-look vitrified tiles are strong, durable and calming. They give your exteriors a timeless charm that feels grounded. For pathways, entrances or patios, stone-look tiles offer both strength and sophistication.

9. Bold Colours for a Vibrant Touch

Outdoor spaces don’t have to be neutral. Bold-coloured tiles in shades like mustard, blue, or red are trending. They transform balconies or patios into lively, social corners. Paired with simple furniture, these colours make your exteriors fun and inviting. Premium suppliers like Simpolo Tiles & Bathware offer a variety of vibrant tiles that help you effortlessly add personality and style to your outdoor spaces.

10. Sleek Slate for Contemporary Homes

For those who prefer a modern and minimal vibe, slate tiles are a favourite. Their dark tones and natural texture create a sophisticated look. They pair well with simple, clean-lined furniture and are easy to maintain. Slate tiles are perfect for contemporary outdoor areas.

11. Timber-Look Tiles for Natural Warmth

Wood looks elegant, but real wood can warp outdoors. Timber-look porcelain tiles are the solution. They capture the natural beauty of wood while being durable and moisture-resistant. Perfect for decks, verandas and balconies, these tiles give warmth without the hassle of wood maintenance.

12. Pebble Stone Finish for Garden Paths

Pebble stone tiles bring a handcrafted, natural touch. They are perfect for garden walkways or cosy courtyard corners. Besides being visually charming, they also feel great underfoot, making barefoot strolls a pleasant experience.

Why Outdoor Tiles Matter More Than Ever

Modern outdoor tiles are designed to withstand heat, rain and dust. They are built for durability, preventing cracks or fading. With so many styles, they combine safety with elegance, making sure your outdoors match the quality of your interiors. Whether for patios, gardens, terraces or entrances, outdoor tiles are versatile, long-lasting and easy to maintain.

Maintenance Made Simple

To keep your outdoor tiles in top condition:

• Sweep regularly to remove leaves and dirt.
• Wash with mild soap and water instead of harsh cleaners.
• Seal natural stone tiles annually to prevent moisture damage.
• For porcelain and vitrified tiles, a simple wipe or wash is enough.
• Around pools, use a soft brush to avoid scratches.

These small steps go a long way in maintaining the beauty of your exterior flooring.

Conclusion

Your outdoor space is as important as your interiors. With the right outdoor tiles and a creative elevation tile design, you can transform it into a durable, stylish, and welcoming space in your home. From marble-inspired patios to rustic courtyards and bold balconies, there is a trend for every taste. With the right tiles, your exterior will not only look good but also last for years, making every moment outdoors more enjoyable.

Aparna Enterprises Launches Asia’s Largest Home Design Experiential Destination in Hyderabad

Aparna Enterprises Ltd. (AEL), one of India’s fastest growing building materials manufacturers, has unveiled the Unispace Mega Store in Miyapur, Hyderabad, Asia’s largest experiential destination for home design and building solutions. Spanning 105,000 sq. ft. across two levels, this flagship store redefines the retail experience by offering an unparalleled range of categories under one roof. The launch marks a significant milestone in AEL’s retail expansion, adding to its growing network of Unispace showrooms in Jubilee Hills (Hyderabad), Bengaluru, Vijayawada.

The new Unispace destination brings together more than 20 categories of products and solutions, making it a one-stop platform for both B2B and B2C customers. It. represents a paradigm shift in how Indians design, build, and renovate their homes. Spread across two levels, the store features category-wise display zones including tiles and flooring, sanitaryware, bath fittings, modular kitchens, wardrobes, uPVC and aluminium windows + doors, electrical and lighting, appliances, construction materials, tools and machinery, outdoor furniture, landscaping solutions, and more.

A defining feature of the store is its immersive approach. Interactive zones, tech-enabled displays, and product demo areas have been created to enhance engagement, supported by a team of expert in-house design consultants. Customers can walk through fully functional apartment mock-ups, experience modular kitchens in action, and explore products through interactive digital displays. To strengthen industry connections, a dedicated events space has been built to host workshops, architect meets, and design seminars. For convenience, the store also houses a café, kids’ zone and EV charging stations.

The choice of Miyapur as the location highlights AEL’s forward-looking approach. With 150+ retail projects under development, excellent metro and ORR connectivity, and proximity to Hyderabad’s IT and industrial clusters, the store is strategically positioned to serve architects, designers, builders, and retail customers alike. With the building materials market in India projected to grow from USD 42.6 billion in 2024 to USD 64 billion by 2033, and globally at a CAGR of 6.2% from USD 929.8 billion in 2025 to USD 1,696.8 billion by 2035, this mega store is well-positioned to serve as a catalyst for the next phase of growth in housing, premium interiors, and sustainable construction.

Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Ltd., “AEL’s transformation into a ₹2,000 crore enterprise has been driven by innovation, people-first practices, and heavy investment in R&D. The Miyapur flagship is a symbol of that journey, a place where international design meets Indian ingenuity. Our goal is not just to sell products but to deliver solutions built to last, enabling customers to design and build with confidence. This reflects our alignment with India’s aspiration to lead globally in quality, sustainability, and innovation.”

Ms. Aparna Reddy, Executive Director, Aparna Enterprises Ltd., “We are delighted to launch our 4th Unispace store, which is also the largest in India and among the biggest experiential destinations for home design and building solutions in Asia. As consumer choices evolve and buying habits shift, we wanted to create a space that offers everything under one roof — a place where customers can find inspiration, expert guidance, and world-class solutions to bring their vision to life. From premium Indian offerings to globally renowned products through our exclusive tie-ups, we have curated a portfolio that reflects both aspiration and trust. With this store, our aim is to redefine the way people experience and choose solutions for their homes”

Envisioned in alignment with the national Atmanirbhar Bharat and Make in India initiatives, the new flagship store emphasizes AEL’s belief in the strength of Indian products, supported by global technologies and local expertise. Backed by strong in-house R&D, the product portfolio is future-ready, durable, and sustainable, reflecting India’s growing role in global supply chains. By integrating global standards with Indian ingenuity, Aparna Enterprises is creating experiences that empower customers.

About Aparna Enterprises Ltd:

Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building material products, such as RMC (ready-mix concrete), uPVC windows and doors, floor and wall tiles, aluminium window and door systems and exterior façades, cold roll form products (steel reinforcements for uPVC windows and doors, cable trays, false ceiling channels) and elegant bath spaces and kitchens. Associated with several landmark projects for over 30 years, AEL is renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.