For Real Raises ₹3.2 Crore Pre-Seed from Titan Capital to Redefine Value Shopping in India

• INR 3.2 Crores of funding raised in the pre-seed funding round
• Titan Capital invested in For Real, backing its approach to branded value shopping in India.
• Funding to scale technology, expand brand collections, and drive early user adoption

For Real, an online factory outlet marketplace redefining branded value shopping in India, has raised INR 3.2 crore in a Pre-Seed funding round from Titan Capital. The fresh capital will be utilised to build and scale the company’s technology platform and drive early user adoption.

As India’s fashion and D2C ecosystem moves at fast-fashion speed, with more frequent collections and greater experimentation, inventory creation has evolved far faster than inventory clearance. While merchandising has modernised, liquidation in many cases remains anchored in legacy practices reminiscent of the early 2000s, opaque, fragmented, and often reliant on unorganised channels, highlighting the need for more structured approaches to managing unsold inventory.

Founded by Anurag Sheth and Mohit Sheth, For Real is building a dedicated online factory outlet marketplace that separates liquidation from primary commerce. The platform enables brands to liquidate excess inventory in a predictable and transparent manner, without impacting their core sales channels. For consumers, it offers a discovery-led value shopping experience focused on branded products rather than random discount-led browsing.

“We have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. They are building a structured, tech-led off-price marketplace with a strong focus on brand integrity, rather than short-term liquidation. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real’s long-term potential.” - Titan Capital Spokesperson.

Anurag Sheth, CEO and Co-Founder, For Real, said, For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels

While most e-commerce marketplaces in India are optimised for fresh inventory with predictable replenishment cycles, liquidation inventory behaves very differently. Forcing both inventory types into the same browsing and discovery flows has resulted in cluttered feeds, poor discovery, and friction-heavy experiences for value-first shoppers, given the long-tail nature of off-price inventory with a high number of styles and limited stock per style. For Real is designing its platform with this context in mind, building a purpose-led discovery experience tailored specifically to off-price inventory.

Mohit Sheth, CTO and Co-Founder, For Real, said, Value shopping in India has been broken for years; cluttered feeds, poor discovery, and experiences that make finding the right product at the right price harder than it should be. At For Real, we’re building a purpose-designed discovery engine that simplifies choice, surfaces the right products faster, and removes friction for value-first shoppers. The result is a significantly faster shopping journey that translates into a superior customer experience

About For Real:

For Real is an organised off-price marketplace built to help brands liquidate excess inventory efficiently while protecting long-term brand equity. Designed as a dedicated channel separate from primary commerce, the platform enables legacy and D2C brands to clear unsold inventory in a structured and predictable manner. For consumers, For Real offers access to premium brands at compelling prices through a discovery-led value shopping experience. By bringing transparency, reliability, and scale to off-price retail, For Real aims to reshape how branded excess inventory is managed in India.

Anurag Sheth’s LinkedIn: https://www.linkedin.com/in/anurag-sheth/

Mohit Sheth’s LinkedIn: https://www.linkedin.com/in/mohitshethh/


About Titan Capital:

Titan Capital is a venture capital firm which invests behind world-class entrepreneurs aiming to create a wide-scale positive impact on India and the world. Titan Capital typically partners with founders at the pre-seed and seed stages and supports them through the entire company-building journey. Titan Club’s portfolio spans over 250+ companies across India and the US covering sectors such as consumer internet, AI, SaaS, brands, fintech and logistics. Titan Capital’s notable investments include Mamaearth, Ola, Razorpay, Urban Company, Shadowfax, OfBusiness, Credgenics, Giva, Invideo and many others.

Former Flipkart Employees' E-commerce Firm POP to Launch Its Own UPI

Ecommerce firm POP is set to launch a marketplace that will feature a curated selection of new-age digital-first brands. This platform is designed to offer a no-frills approach, enabling brands to benefit from deeper data and insights. Additionally, POP will introduce its own UPI system, which will allow users to earn and use POPcoins as a reward currency.

The initiative aims to address the challenges faced by brands in terms of high customer acquisition costs and crowded marketplaces. POPcoins can be redeemed across various brands, acting as an alternative payment currency during shopping. The company has already onboarded 140 brands onto its network, offering POPcoins as a replacement for traditional loyalty programs and points systems.

Founded in 2023 by a team of former Flipkart employees, POP is aiming to revolutionize how today's Indian consumers shop and pay.

In a LinkedIn post the company announced, "UPI transactions are transactional. It's time to change that. In order to make them more rewarding, we need to redefine how payments are done. We're super proud to announce that we're launching our own UPI soon. With better luck everytime: you'll earn POPcoins on every UPI transaction you make."

"Predictable rewards applicable on every UPI transaction. Whether you're scanning the code at your local vegetable vendor or sending money to friends after a scrumptious meal you earn POPcoins, everytime... Say goodbye to scratch-cards & accumulation of millions of worthless points. It's time to get REAL. You might say, 'There are a multitude of UPI payment platforms available in the market, what sets POP UPI apart?' , Our answer? Rewards! Real rewards" the company’s LinkedIn post added.

The innovative platform, POP, is designed to empower brands with deeper data insights and offer a streamlined shopping experience. POPcoins, the platform's exclusive reward currency, will enable users to earn discounts and benefits across various brands, enhancing customer loyalty and engagement.

The marketplace aims to alleviate the high customer acquisition costs and the challenge of visibility in crowded marketplaces that brands often face. By providing a no-frills approach and a reward system that replaces traditional loyalty programs, POP is set to create a new paradigm in the e-commerce ecosystem.

Additionally, users will receive a 2% reward in POPcoins on every transaction made through POP's UPI handle. This initiative by POP is designed to address the high customer acquisition costs and crowded marketplaces that brands currently face.

To recall, earlier this month Flipkart too had launched its UPI handle for Android users to enhance its digital payment offerings for all customers including Flipkart’s 500+ million customers.

POP, known for its marketplace for D2C brands, was founded by Bhargav Errangi, a former senior director at Flipkart with a history of scaling loyalty programs like Payback and Flipkart Supercoins. Since its launch in early May of the previous year, POP has onboarded 140 brands, offering its rewards currency POPcoins, which can be redeemed across various brands.

Some of the brands that have joined the POP platform include Perfora, Slurrpfarm, Anveshan, and Khadi Essentials. These brands, along with others, have integrated their loyalty constructs with POPcoins, allowing customers to earn and redeem these coins across the network of brands.

How Financial Marketplaces are Making India More Credit Savvy

Though credit score has been in existence in India since the early 2000s, the importance of having a good credit score is now more emphasised than ever. The entire credit ecosystem in India is witnessing growth with more and more Indians becoming credit aware. Loans and credit cards, which were earlier seen by consumers as need-based products, are now catching up as instruments to achieve goals and attain a lifestyle they desire.

Financial marketplaces like Paisabazaar have been instrumental in bringing this shift in the Indian financial space. These platforms not only make credit availability easier but also guide the consumers towards making the right financial decisions.

Here are a few ways how financial marketplaces are making India more credit-informed:

1. Easy and Free Access to Credit Score and Credit Report

Now that consumers have understood the importance of building and maintaining a good credit score, they also require platforms where they can get easy access to their credit score and credit report. A number of financial marketplaces provide free credit score to users with monthly updates. Users can also download their monthly credit report, which includes a detailed analysis of how they are managing their credit accounts. Checking credit reports regularly helps consumers understand the problem points due to which their credit score may be falling and what they can do to improve it.

2. Clear Guidance on Improving Credit Health

Owing to the lack of knowledge and reckless use of credit, a lot of people have poor credit score. Though they understand that a bad credit score will make it difficult to avail credit and may lead to high interest rates on loans, they do not know how to get out of this situation. Financial platforms, through their credit health and credit repair services, help such consumers improve their score. For example, if someone has been paying only the minimum amount due on multiple credit cards, they would be stuck in a debt spiral. In such situation, they may be advised to consolidate their credit card debts. With a poor score, however, securing a new loan may be difficult. This is why approaching this situation with the help of a financial service provider could be the right decision. They would help in availing a personal loan or suggest other solutions.

3. Platform to Compare and Choose

People need to take loans for multiple purposes ranging from medical emergency to covering the cost of a holiday. Those who have good credit scores would be eligible for loans from several providers who would offer them varied rates of interest. It could be a tedious task to visit each provider’s website and compare. Third-party marketplaces allow consumers to check multiple offers on a single platform, compare options and choose the one that best suits their needs. Similarly, individuals looking for credit cards can check their eligibility on these platforms, compare the features and benefits that each card offers and then make an informed decision.

4. Knowledge on Managing Credit Products

For a layman, getting acquainted with financial terminology and learning about credit management would not be easy. Hence, in addition to credit availability and access to credit scores, financial marketplaces also have the responsibility to educate the masses on managing their personal finance. Most of these platforms would have thoroughly researched articles and resources guiding people on how to manage their credit responsibly. Such articles are supported with real-life examples to help readers relate to the problem and find a sound solution. For instance, readers can learn about how certain credit products work, the kind of charges they entail and the mistakes to avoid.

5. Platform for Budgeting and Financial Management

Apart from marketplaces that focus on credit score, loans and credit cards, there are certain websites and apps that provide budgeting solutions to the users. They typically include budgeting tools that would help users set up their monthly budget and monitor how they are managing their cash flow. Some of these apps may also provide goal based saving solutions wherein the users would have to input the purpose for which they wish to start saving, the amount they would like to save, etc. The app would then suggest the right way and the right amount to save in order to reach the said goal within the desired period. While it is possible to budget and manage finances on your own, such apps make the job much easier and hassle-free.

6. One-stop Investment Solutions

Investments seem even more complicated than managing credit cards and loans. It needs continuous monitoring and also involves risk. Hence, a number of financial services platforms focus on providing investment solutions to people pertaining to stocks and mutual funds. Systematic Investment Plan (SIP) is also a popular way to invest these days and several apps help users with it.

While the credit market in India is still growing, it has come a long way with the help of financial platforms. Consumers are now more confident in managing credit products as the myths around loans and credit cards are dissipating. People, not only from metros but from Tier 2 and Tier 3 cities, are now more informed about their benefits and are learning to use credit responsibly.

Amazon Says It Enables Indian Exporters Export Over $8 Billion in 2023 Through Its Global Selling Program

Cumulative exports by Indian exporters through Amazon Global Selling is set to surpass $8 billion in 2023, claims the American multinational giant.

As of now, Amazon Global Selling has over 1. 25 lakh exporters from 28 states and 7 union territories — from Telangana and Karnataka to Jammu & Kashmir and West Bengal. Over 125,000 exporters are showcasing millions of Made-in-India products to customers across 200 countries through the Amazon Global Selling program.

Introduced in India in 2015, Amazon Global Selling is an e-commerce exports program that let Indian MSMEs/entrepreneurs/retailers to sell their Indian products to international consumers across the world via Amazon international marketplaces.

Indian States with highest number of exporters are — Maharashtra, New Delhi, Uttar Pradesh, Rajasthan and Gujarat. 

TOP 10 INDIAN CITIES IN TERMS OF EXPORTS —

1. Faridabad 
2. New Delhi 
3. Thane
4. Mumbai 
5. Jaipur 
6. Ahmedabad 
7. Kolkata 
8. Udaipur 
9. Erode 
10. Indore 

For Indian exporters, the top Amazon marketplace countries are — the UK, the US, Canada, France, Spain, Italy, Saudi Arabia the UAE, Japan and Australia.

The cumulative exports was $5 billion around the same time last year, said Amazon citing data from its Exports Digest 2023. Exporters from 25 cities cumulatively crossed $10 million in sales last year.

Over 266 million Made in India products have been exported through the Amazon Global Selling program till date. In 2022 alone, more than 1,200 Indian exporters crossed Rs 1 crore in sales. Amazon aims to enable $20 billion in cumulative e-commerce exports from India by 2025.

Last year, under Amazon Global Selling, the toys category experienced exceptional growth in exports, with sales surging by over 50% compared to the previous year. Home and Kitchen products followed closely, achieving a remarkable growth rate of over 35%. The beauty products segment witnessed over 25% growth, while both the furniture and luggage segments reported growth rates exceeding 20%.

The program even has exporters from India's tier 2 towns such as Sri Ganganagar (Rajasthan), Neemuch (Madhya Pradesh), Moradabad (Uttar Pradesh), Tiruvallur (Tamil Nadu), and Kolhapur (Maharashtra).

Besides these, Amazon Global Selling launched Propel Accelerator in 2021 to give Indian D2C brands a definitive edge in global marketplaces.

Propel Accelerator sits at the intersection of technology adoption, emerging businesses, and exports, providing a platform for Indian D2C startups to integrate with global supply chains and create successful global brands. The program was launched with the twin objectives of accelerating the global expansion journey of a cohort of high-potential brands and providing them with mentorship from Amazon and top venture capitalist (VC) firms.

Ashok Leyland launches e-Marketplace for Used Commercial Vehicles, Re-AL

Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, launched its e-marketplace, Re-AL for Used Commercial Vehicles.

Shenu Agarwal, MD & CEO, Ashok Leyland (L) and Sanjeev Kumar, President-MHCV, Ashok Leyland

The marketplace will aid customers in exchanging Used Vehicles and upgrading them to new Ashok Leyland trucks and buses. By leveraging this digital platform, Ashok Leyland hopes to increase transparency in the otherwise disorganized used vehicle ecosystem.

The e-marketplace will offer customers with a range of features to easily find vehicles of their choice, such as verified vehicle images, validated documents as well as evaluation reports. Additionally, in a few simple clicks, sellers can list their vehicles for liquidation.

Commenting on this new digital initiative, Mr. Shenu Agarwal, MD & CEO, Ashok Leyland, said, “The Used Commercial Vehicle industry is ripe for disruption. Leveraging our digital platforms, there are many opportunities for us to provide customer centric solutions. This Used Vehicle e-marketplace solution marks a significant milestone in our digital transformation journey, and this will help us add significant value in the customer life cycle.”

Sharing his views on the Used Vehicle digital platform, Mr. Sanjeev Kumar, President – MHCV, Ashok Leyland, said, “The Used Vehicle business is a key focus area for us as it enables our customers to liquidate their vehicles with better resale value. We believe this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses by bringing a level of ease, transparency into the process and thereby building trust.”

With its deep industry expertise, strong partnerships and customer-centric approach, Ashok Leyland is well-positioned in the digital transformation of the commercial vehicle industry. The e-marketplace is a testament to its commitment to innovation, excellence and customer success.

LoanTap Launches the First Electric Two Wheeler Marketplace in India

LoanTap, one of India’s leading fintech lenders announced the launch of India’s biggest electric two-wheeler online marketplace. With the presence of India’s top brands and over 1000 dealers in one place, customers will have a wide range of options to choose from. They can check out the features and pick the bike of their choice without worrying about funds. In the future, LoanTap aims to provide seamless online E2W ( Electric two-wheeler) loan processing on the marketplace itself.

The E2W Marketplace aims to be the one-stop solution for enhancing clean mobility at affordable repayment options. LoanTap will bring a range of e-bikes from the best of brands alongside EMI offers that will make the purchase of an electric vehicle pocket friendly. Now, anyone will be able to buy the electric two-wheeler of their choice with loans up to 80-100% of the e-bike value and pay in easy EMIs across a tenure as long as 36 months. LoanTap’s electric two-wheeler loan helps fund e-bikes in the range of INR 20,000 to INR 2,00,000 at a minimum income of Rs. 10,000 only.

Speaking on this momentous occasion, Mr Satyam Kumar, CEO & co-founder – LoanTap said, “The hike in petrol and diesel prices is skyrocketing every day and is definitely pulling at the purse strings of the average day-to-day commuter in India. Another aspect is the ecological and environment-friendly reason for switching over to something that is good for us and our earth in the long run. Making electric vehicles a convenient option for all is our ultimate goal and we do it by introducing the first-of-its-kind E2W Marketplace. We as the country’s leading FinTech NBFC are on a mission to help millennials make their dreams come true. LoanTap understands the needs of millennials, and their aspirations and on this path of economic and environmental revolution, LoanTap aims to make the journey flexible, convenient and affordable for all its customers. What better way than to bring it all in one place, on one platform that will help in making a sound decision.”

LoanTap makes E2W loan approvals and disbursals easy and within 24 hours. The process is fairly simple to avail of collateral-free e-bike loans, repayments are easy over 6 to 36 months and are done on a flat processing fee. Anyone with a minimum income of Rs.10,000 and above 21 years of age is eligible to apply.

LoanTap offers innovative loans to help millennials achieve the life that they desire. We differentiate in otherwise cluttered Personal Loan segment and deliver fastest Personal Loans at customer friendly terms. LoanTap has in-house RBI registered NBFC. Our focus is to delight our customers by helping them choose best loan products. We boast of an experienced leadership and highly talented team, making us one of the fastest growing & trusted FinTech company in the category.

Meet StarClinch, A VC Funded e-Markeplace for Entertainment Industry

There's no doubt that booking live performers can be a daunting task. The media and entertainment industry is highly unstructured which makes it difficult to find the right artist for an event, be it corporate, private or campus.

For years, StarClinch has been seen as a secret weapon of many users, especially when they are short of time and are looking for immediate and trustworthy solutions. StarClinch.com is an easy-to-use online discovery and booking platform which allows users to book any kind of live entertainment in just a few clicks. The most popular entertainment options include singers, live bands, stand-up comedians, anchors/emcees, celebrities, dancers, DJs, etc. 

The platform makes it easier for individuals, event planners, corporations, and many other organizations to select from a range of 13k+ artists across 14 categories for more than 16+ event types.

However, these are not the StarClinch secrets that have made it as successful and popular as it is today. They are, without a doubt, the strengths and USPs of this unique artist booking platform but their secret weapon is something else.

StarClinch has a vast network of contacts personally maintained by the sales ninja team, making the booking process personalized and effective for a user's various special occasions. As a result, inviting your favorite artists has never been easier. 

MD and CEO of StarClinch, Mr. Varun Agrawal says,

Booking entertainment through us is as easy as ordering a smartphone from Amazon. We are the largest marketplace for artists and have earned a solid and trustworthy reputation in the industry.

Another secret of StarClinch is its vision of sustainability, surety and solution oriented approach to the entertainment ecosystem. A lesser-known fact about the PAN India functional startup is that it helps aspiring artists find work by allowing them to create their profiles on the website. As an artist, it can be tough to keep track of all the bookings coming up. They need to be in multiple places at the same time and keep track of the potential work opportunities. They rarely get the time to get it all done in the day.

The website has a separate domain known as the "Artist Cockpit," where artists can post pictures and videos about their gigs and previous work. The platform allows artists to post links to their YouTube channels so that users can view the style of work and way of performing. This attracts users, who will eventually book the artists for their events. The artist's profile gives users insight into the artist's work and gives them confidence and satisfaction in the artist they will be hiring.

The benefits of using StarClinch are numerous. The most important and perhaps the one which leaves an everlasting impression is the fact that this marketplace creates a community of artists who caters to the user's specific needs. As a "one-size-fits-all" solution, StarClinch is a single platform which accommodates all entertainers at one place. With thousands of talented performers at the user's fingertips, it is guaranteed to find the perfect fit for their events.

With the exception of the performance fee set by the artists themselves, StarClinch is an ‘Upwork/Fiverr of the entertainment industry’ helping freelancing artists make their space in the gig economy and simultaneously giving Individuals a platform to book artists ONLINE through the web app for their events. So be sure to check them out if you're looking to hire a celebrity for your next event!

How to Get Started With StarClinch

Step 1 - Head to the website and search the artist/celebrity you're looking to book.

Step 2 - Fill out a simple form with your contact information, event details and the Artist you wish to book and post your requirement.

Step 3 - You would receive a call back from the Sales Ninjas.
They would provide you with a wide range of options to choose from well within your prescribed budget.

Step 4 - Confirm the Artist you want to book and receive the required details like Confirmation and Invoice on your email and whatsapp. Step 5 : Make the payment online and enjoy the convenience of cashless transactions.

Step 6 : Enjoy the show

StarClinch Success Stories

India's work culture is undergoing a significant change. The Covid-19 pandemic has caused rapid digitalization, hybrid working practices, strong startup ecosystem, and dynamic talent landscape that have all changed the labor market. The lines between work and play are becoming more and more hazy in the workplace, and is undergoing a paradigm transition. The pandemic liberated the systematic work structures from the confines of the office and resulted in the unlocking of the gig economy.

To keep up with the interruptions of COVID-19, corporate organizations almost immediately switched to remote working arrangements in order to avoid further delays of project completion, retention of clients and customers, and other significant losses. However, the pandemic left a long lasting impression on the mental health of employees and made it challenging for them to handle social isolation and burnout from increased work stress.

StarClinch undertook a few case studies to avoid stagnation amongst the employees and corporate work culture and pitched them the StarClinch Solution. 

BYJU’s is the world's largest edu-tech company with an intensive salesforce. BYJU’S used to thrive in the work environment that they created before the pandemic. They have a young crowd and a very chilled out atmosphere.

Challenges

The required sales targets were hectic and mind consuming for their employees. Thus, making a fall in the company’s employee headcount by 9% (approx.)

StarClinch observed that the biggest challenge BYJU’s faced, was absence of an effective 'Relaxation Quotient' in their organization.

StarClinch solution

We suggested their HR with certain employee engagement activities. These were:

• Transformational workshops
• About 6 motivational sessions with Kamalini Roy
• Customized workshops to address 'Pain Points'
• Mind readers

Result

The prescribed activities proved to be of great help. BYJU’s gradually recorded a significant downfall of 15.6% in their attrition rate. By 2021, BYJU’s had a steep rise in its employee numbers.

Tribes India e-Marketplace Launches As India's Largest Handicraft and Organic Products Marketplace

“The Tribes India e-marketplace, India’s largest handicraft and organic products marketplace, is yet another pathbreaking initiative to transform tribal lives and livelihoods. I am happy that despite the pandemic, the team of TRIFED (Tribal Co-operative Marketing Development Federation Of India Limited) Warriors have made sure that the main objective of socio-economic development of tribal people by way of marketing has been adapted to the new normal.” said Shri Arjun Munda, Union Minister for Tribal Affairs, while speaking at the online launch of the Tribes India E-marketplace (market.tribesindia.com); TRIFED’s new venture which is in line with the vision of the Prime Minister of making India Aatmanirbhar and self-reliant on October 2, 2020. 

This pathbreaking initiative, showcasing the produce and handicrafts of tribal enterprises from across the country and help themmarket their produce/ products directly, is a major leap towards the digitisation of tribal commerce. The virtual launch took place in the presence of Smt Renuka Singh, Minister of State, Ministry of Tribal Affairs, Shri Rudra Kumar, Minister, Rural Industry, Chhattisgarh and Shri Deepak Khandekar, Secretary, Ministry of Tribal Affairs. Shri Ramesh Chand Meena, Chairman, TRIFED, Shri Pravir Krishna, Managing Director, TRIFED, senior officials of the Ministry and TRIFED were also present during this virtual launch.

On this occasion, Shri Munda also flagged off several other TRIFED initiatives that are aimed to support the tribal brethren. These include the inauguration of Tribes India’s 123rd and 124th outlets in Rishikesh and Kolkata; inclusion of new tribal product ranges from the states of Jharkhand and Chhattisgarh; partnership of TRIFED/ Tribes India with Amazon in their Seller Flex program. He also launched Pakur Honey by Trifed & Tribes India. It is 100% natural honey which is Multi Floral, Forest Fresh, gathered by Santhal Tribals from Pakur, Jharkhand. Vulnerable Pahadiya Tribes produce Pakur Honey. They have produced 3 Tonnes of Pakur Honey for TRIFED.

Addressing on the occasion, Shri Arjun Munda said that Tribes India e-Marketplace is an ambitious initiative through which TRIFED aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings to you the best of tribal produce. The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/ NGOs working with tribals. The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and e-Commerce partners as well as their own account in e-Marketplace.

He said that new TRIFED initiatives to showcase tribal produce and handicrafts will connect tribal forest dwellers and artisans with national and international markets. Such launcheswill further enable the economic welfare of these communities and bring them closer towards mainstream development. It is very heartening to know that two more Tribes India Showrooms are opened in Kolkata and Rishikesh. We have to do our duty to make our country Aatmnirbhar. Ministry of Tribal Affairs is focussing on skill development of tribal artisans to make them more skilled and will provide them market for their tribal products.The collection of Pakur Honey is carried out in an eco-friendly manner on sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees.

Shri R.C. Meena in his address said thatTRIFED is striving in its mission to make these initiatives a huge success. It is promoting and doing marketing for useful many tribal products which are not known to others so far. It focusses on the tribal products produced and gathered by small and marginal tribal groups.

Shri Deepak Khandekar in his address said that it is a historic occasion to launch e-market place and also launch of Pakur Honey , gathered by Santhal Tribals from Pakur, Jharkhand, which has very useful medicinal properties. He congratulated TRIFED to open 14 Tribes India showroom.

Shri Pravir Krishna said that the E-Marketplace will help us in onboarding large number of Tribals and Artisans and give them the immediate benefits of online trade. It will also facilitate B2B trade connecting tribals dependent on Minor Forest Produces and Medicinal plants to large buyers /manufacturers. This in turn will help ensure livelihoods for the tribal populations of our country and go a long way in making them self-reliant.

Showcasing tribal products (produce and handicrafts) from all over India one place, the E-marketplace is a state-of-the-art e-commerce platform which can be accessed on the web and also mobile (Android and iOS) for both customers and the tribal vendors registered.

The occasion also witnessed the launch of several other TRIFED initiatives and partnerships which will go a long way in furthering the inclusive growth and empowerment of the tribal artisans and suppliers. 

Two new Tribes India Outlets in Rishikesh and Kolkata: Taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal artisans through marketing, TRIFED is continuing to expand its retail operations across the country. Two new outlets, Tribes India’s 123rd and 124th outlets inaugurated in Rishikesh and Kolkata respectively.Besides stocking products – arts and crafts from all the 27 Indian states, the outlets will also focus on Van Dhan essentials and immunity boosters – essential products during the ongoing pandemic.

New product ranges from Jharkhand and Chhattisgarh: In addition to these initiatives, two new Tribal product ranges from the states of Jharkhand and Chhattisgarh have been included in the Tribes India product line-up. Tribes India also introduces attractive handicrafts and decorative items, all made by tribal artisans from Chhattisgarh. Besides these, there are spices such as turmeric and coriander powder, pickles and tangy drinks like Imli chuski processed from tamarind in Sukna! 

Pakur Honey: The tribal Santhal community of Pakur District, Jharkhand have set an example by exploring the potential of beekeeping commercially. The collection of honey is carried out in an eco-friendly manner on sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees. Natural Multiflora honey is a good source of anti-oxidants and antiseptic vitamins, nutrients, enzymes and other herbal properties that no other super-food can provide.It will be available in two different tastes, i.e., Karanj and Multifloral (Wild)

TRIBES INDIA joins Amazon Seller Flex program -

As a step further in its long standing partnership with Amazon, which has enabled sellers and artisans to sell Tribes India products across India and the world, and to accelerate the growth of tribal owned and run handicraft businesses, TRIFED (Tribes India) will now be associated with Amazon’s Seller Flex Program. This program is intended to share Amazon’s best practices in warehousing, inventory management, and shipping with sellers. With Tribes India now a part of the Seller Flex program, the cost of transporting TRIBES India goods to Amazon’s warehouses will be minimized which will allow our artisans and sellers greater control over their inventory. With Seller Flex, Tribes India will be able to run its processes from end to end. The support and expertise from Amazon will help empower thousands of artisans and weavers who are part of Tribes India.