
Charities across India, Pakistan and Malaysia are reaping the rewards from GoPoolit – the world’s first social media for good – which has launched today.
GoPoolit, which was founded in the United Kingdom over the COVID-19 lockdown by fundraising professionals with decades of experience, provides a new income stream for charities through the thing the world engages with the most: social media. GoPoolit India has already been rewarded with the Indian Achievers’ Award accolade for Emerging Company;
Instead of prompting users to post ‘asks’ and lobby for funds on behalf of charities, GoPoolit users are encouraged to show off the creativity that they do on their usual social networks.
Users will talk about their lives, celebrate their achievements, and most likely, post adorable photos of their pets. When doing so, users nominate a charity to their post and share it across all their usual social networks from the GoPoolit platform.
Instead of a ‘like’, their friends, family and followers on GoPoolit have the opportunity to pool between 1-10 ₹/¢/RM etc. to that post, and therefore, that charity.
The more viral users go, the more opportunity there is to raise hundreds of thousands in pocket-sized donations for causes close to their hearts – simply by doing what they already do.



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