Abhinav Bindra backed Add Veda, an Ayurveda Wellness Start-Up Sees 300% Growth

Add Veda Life Care, an Ayurveda and wellness start-up, backed by former Ace Shooter Abhinav Bindra and franchise Retail Company, Franchise India, has achieved a 300% growth since the last year. The transforming belief of people in Ayurveda has led to the immense growth of the company. 

Add Veda formulates and manufactures range of Ayurvedic products for health, wellness and beauty. The COVID pandemic has been a blessing in disguise for the start-up as Ayurveda is the most talked about medicine system to boost immunity. The Ayurvedic products of Add Veda are formulated and produced under the expert guidance of Dr. Jogesh Passi, one of the Founders & Director of Add Veda and a practitioner of Ayurveda who has over 35 years of experience in this field. Looking at the market demand, the start-up recently launched 14 new Ayurvedic products with herbs like Ashwagandha, Giloy, Neem, Tulsi, Curcumin, Spirulina, etc., which makes the start-up’s portfolio to 40 proprietary medicines, classical formulations, supplements and cosmetic products.

“We formed Add Veda with the sole objective of providing authentic, pure and effective Ayurvedic formulations, which are natural, chemical-free, healthy solutions for the mind, body and soul. We are into the business for the last 35 years and have observed that over the years people have formed trust in Ayurveda. Our experience enticed us to venture out as a manufacturer and supplier and reach out for the wellbeing of people”, says Dr. Jogesh Passi, Founder & Director, Add Veda.

Initially, Add Veda was selling its products through various digital platforms and leading pharmacy chains in Delhi/NCR, but due to operational issues, the start-up had to switch to digital only model. This model worked out for the start-up, and under the guidance of its investors, former Ace Shooter Abhinav Bindra’s Venture fund, Shooting Star LLP and franchise Retail Company, Franchise India, the start-up started witnessing an upward graph and since then there hasn’t been looking back.

“The online model has been working out very well for us and we see YoY growth of the company. During the past one year, Add Veda has seen its gross revenue growth by over 300%. Riding on the recent uptrend, Add Veda hopes to replicate this growth in the future as well”, says Ankush Passi, Founder & CEO, Add Veda.

About Add Veda

Add Veda was born in the year 2016 and is focused on Ayurveda and wellness products. Growing up, Mr. Ankush Passi, Founder & CEO of the start-up, watched his father, Dr. Jogesh Passi (G.A.M.S.), Founder & Director, caring for his patients at Dr. Passi’s Herbal Research Centre. Dr. Passi’s love for his patients and Ankush’s own interest in all things herbal, was the inspiration behind Add Veda. Add Veda’s guiding philosophy is to take the wisdom of Ayurveda to the world.

Add Veda offers a wide range of Ayurvedic 40 plus proprietary medicines, classical formulations, supplements and cosmetic products, which are formulated under the expert guidance of Dr. Passi and manufactured in a strict quality-controlled environment at its production facility at Ludhiana. All the products are available at e-commerce platforms such as Amazon.in, 1mg.com, Senority.in Lybrate.com, Addveda.com.

Abhinav Bindra's Shooting Star Pumps In $1 Mn In FITPASS

The all-access pass to gyms and fitness studios, FITPASS has raised $1 million led by professional shooter, Abhinav Bindra and his business partner, Gaurav Marya, Chairman, Franchise India. The fresh funds invested through Bindra’s venture fund – Shooting Star and Franchise India Brands Ltd. will be used to expand the full-suite of FITPASS’ service offerings across 10 cities in the next 6 months.

Abhinav Bindra, is a fitness conscious athlete who is committed to making India fitter. To him fitness has a more holistic meaning and that’s what he says attracted him to FITPASS. Aligned to FITPASS’ mission to make fitness affordable and accessible, Bindra said, “FITPASS is possibly the most promising venture in the Indian fitness domain. Arushi and Akshay’s passion, the company’s continued growth and their holistic approach to fitness have been influencing factors in my decision to invest in them.”

Available on iOS & Android, Delhi-based Fitpass connects consumers with the gyms and studios around them and gives unlimited access to lakhs of fitness workouts. With the membership of fitpass, anyone can try different workouts in their suitable locations every day. FITPASS subscribers can work out at any gym/fitness studio, anytime and can freely choose from a variety of available workout options - Gym Workouts, Yoga, Zumba, Pilates, Spinning, Kickboxing, Crossfit, MMA and many more. In addition, users can also consult their dedicated personal nutritionist and follow highly curated A.I. led coaching plans on the FITPASS app to achieve faster results.

“Our tech-first approach has helped us achieve astounding growth rates without burning our funds. The focus has been on data-driven operations and using tech-led solutions to limit human intervention. The latest infusion of capital will allow us to significantly enhance the user experience and digitize the fitness economy. It’s going to be game-changing,” said Akshay Verma, Co-founder, FITPASS.

Earlier,, in December 2016, FITPASS had raised $1 million, from Mumbai Angels and a consortium of Delhi and Bengaluru-based angel investors to grow horizontally and add service verticals, data-driven highly personalised fitness management tools for its users as well as to rollout bespoke enterprise products to its partner gyms/fitness studios.

Sector Overview

The Indian fitness services market is estimated at $16.6 billion per annum by PwC and is the fastest growing services market (25% per annum). With 2/3rds of India being under the age of 35 years, the demand for fitness services is growing at an exponential rate driven by a multitude of factors: medical, personal, fashion, self-confidence, image, etc. While disposable income among Indians has grown by 200% over the last 5 years, India is now counted amongst the most unfit countries in the world. In fact, one in three Indians is classified as medically unfit or suffering from a preventable lifestyle disease – 430 million Indian suffer from hypertension and blood pressure, more than 182 million suffer from diabetes and over 65 million Indians suffer from obesity. WHO attributes physical inactivity and unhealthy diet as the primary reason for rising lifestyle diseases in India.