D2C Meat Delivery Startup ZappFresh Buys Dr. Meat for Reportedly $3 Mn

Gurugram based online D2C meat delivery platform, ZappFresh, has acquired Bengaluru based Dr. Meat, owned & operated by by Sukos Foods, said multiple media reports. 

ZappFresh will leverage the acquisition to expand its presence with a foray into the south India market.

Though there is no official data available of financial details, however, as per few media reports, ZappFresh would be paying $3 million to buy out Dr. Meat, which competes with Freshtohome and Licious in the Bengaluru city.

Founded in 2021, by Arun Marupuru and Shivanksha Marupuru, Dr. Meat has its own farms situated on the outskirts of Bengaluru – Doddabalapur and Tumkur. The company offers meat delivery via its app and website, and practice transparent farming wherein it keeps accountability in production and empowering consumers with the know-how.

SIDBI Venture capital backed ZappFresh is said to be in talks for further acquisitions to expand. 

Founded in 2015, by Deepanshu Manchanda and Shruti Gochhwal, ZappFresh is an online platform that delivers a variety of meat and seafood direct from farms and fisheries. It competes with VC funded players like Freshtohome, Aruna, and Eatigo.

According to a report by Ken Research, India online meat delivery market is expected to reach market size approximately $3 billion by 2026 end.

Ex-MobiKwik Oldest & Most Senior Tech Member Joins Zappfresh, Fresh Meat Brand

Zappfresh, an online meat brand making fresh, hygienic meat easily accessible and affordable to consumers, today announced the appointment of Mr. Ankur Shrivastava as the Chief Technology Officer (CTO), to build India’s first and only 360 degree farm tech supply chain architecture.

Ankur specializes in building high performance scalable systems, product based research and problem solving techniques. Prior to joining Zappfresh, Ankur was a part of the core team at MobiKwik and was responsible for setting up and developing scalable tech for the company which supported lakhs of transactions per day. Ankur started his career with Infosys where he worked as a Senior Software Engineer.

At Zappfresh, Ankur’s role includes inventing technology and processes for Farm-Tech which will help connect farmers, vendors and retail channels. It’ll be on him to solve the open ended challenges in Farm - Tech systems like - real time data and assets tracking, visibility and automated tagging of inventory in offline systems, reducing and optimising time-to- consumer from farm, demand forecast engine etc. These systems will help in strengthening the brand and assist in cost optimization.

Speaking on his appointment, Ankur says,” Technology is interesting and even more when it can help make systems and processes simpler and convenient for every user. This is what brought us together; the idea behind creating a platform for every stakeholder involved from the first stage to the last mile in meat delivery. I am excited to work on developing the technology which will help in real-time data and assets tracking for attaining transparency in the meat supply chain system.”

During his tenure at MobiKwik, Ankur also contributed actively on statistical analysis of data and user behaviour pattern analysis. In his free time Ankur loves to read about latest developments in Astronomical physics and study open source systems. He also enjoys reading about world's political history - mainly World War II and Cold War era.

Shruti Gochhwal, Co-founder, Zappfresh welcomes Ankur on board and says, "We are very pleased to have Ankur join the Zappfresh team. He is a passionate, hands on technology enthusiast with over 10 years of work experience and has a great reputation as a quick decision maker along with building high performance teams from the scratch. Under his expertise, we aim to build India’s first and only 360 degree farm to fork supply chain enabling government approved farm level procurements. With the in-house tech team, led by Ankur, we are streamlining the broken supply chain in order to give our customers, clients and channel partners the best, cost-effective meat buying experience.” She further adds, “We have built an ERP in-house with Artificial intelligence capabilities for smoother operations and effective control on wastages and inventory controls and with Ankur’s involvement we are sure to strengthen our product design and roadmap.”