Kapil Dev backed Services Marketplace WizCounsel has grown 5X during Covid-19

Wizcounsel, an on-demand MSME service booking Platform has grown five times in the past four weeks amid the ongoing coronavirus lockdown. The platform has tailored to the requirements of over 1,000 SMEs and consumers, providing them the option of booking services from the comfort of home with an overall NPS rating of 90+.

Ranu Gupta and Royce Raju Beena founded Wiz Counsel 1 year back as a marketplace to book Tax, Accounting & Compliance Services.

The product then pivoted to a proper white-collar SME services marketplace adding 7 categories including Design and Ecommerce Services and more than 100 Service Products specifically targeting Micro SMEs & Consumers. Using the platform, SMEs book services with verified experts in budget with 100 percent assurance.

"The idea is to help Micro and Local SMEs book micro white-collar services just like an eCommerce marketplace at 6x Affordable Prices, 10x Faster and with 100% Assurance” Quoted Ranu Gupta, Founder & CEO, WizCounsel.

Royce said “The Pivot made sense looking at MSME Landscape. Out of 60 Million SMEs, only a handful are online and the rest are set to go online. 2 Million new SMEs come up each year in India. They definitely find it tough to procure services while running their business.”

Till now, WizCounsel has helped 1000+ SMEs & Consumers and have more than 1000 Verified Subject Matter Experts.

WizCounsel was backed by the Legendary Cricketer Kapil Dev, Dr. Manas Fuloria, Founder & CEO, Nagarro, and Sunil Kumar Gupta, Chairman SARC Associates.


SMEs can book services with minimal booking amount and then pay in installments. There is also a Pay Later option for certain services. They are also building a community, a resource center, and a free consultation model for Small Businesses to help them with various services and running COVID Discounts too.

“Covid19 will lead to much wider market acceptance for online service booking and will open the future of work and gig economy in India.” said Ranu Gupta.

All services are WizAssured at the platform. This means that customers can get 100 percent payment protection, delivery assurance, track delivery, and prompt support.

Kapil Dev said “ Such a platform is the need of the hour. There are so many local shops and businesses in different parts of the country who want to scale their business but struggle with getting affordable services."

Talking about the near future, Royce Said “ In the next 6 months, we want to enable the product in different languages to penetrate more locally into India and also plan to offer credit and capital to Freelancers and SMEs based on proprietary data-led algorithms.


“Further, we are soon going to ship our inbuilt feature GigStore. Using which Service Experts can create custom products and sell them with self-branding covered by our Assurance.”

Kapil Dev, Others Invests in Online Hiring Platform WizCounsel

Wizcounsel, an online market network that helps people hire & manage freelance Legal, Tax & Accounting experts has raised Rs. 1 crore in an angel round led by Kapil Dev, Former Indian Cricket Team Captain, Sunil Kumar Gupta, Founder & Chairman, SARC Associates, and Manas Fuloria, Founder & CEO, Nagarro.

WizCounsel helps People & Small Businesses hire & manage freelance Legal, Tax & Accounting experts according to your budget and needs. The platform functions as a marketplace and a SAAS to help people hire the right Legal & Accounting experts - Lawyers, Chartered Accountants, and Business Experts and get work done seamlessly using inbuilt work management framework.

The raised funds will be used for marketing, sales and to strengthen current operations.
Talking about starting WizCounsel, Ranu Gupta, Founder & CEO, said “People still look for professional services the way they used to 15 years back and Professionals still develop a business the same way. This is a perfect “that’s how it has always been opportunity”. It is a big industry that is outdated and badly in need of improvement for speed, convenience, affordability, and quality”.



WizCounsel is an online market network that helps People & Small Businesses hire & manage freelance Legal, Tax & Accounting experts according to your budget and needs. The platform functions as a marketplace and a SAAS to help people hire the right Legal & Accounting experts - Lawyers, Chartered Accountants, and Business Experts and get work done seamlessly using inbuilt work management framework.

“It is going to be all about the Internet. People are already using it to order food, to book doctors, etc. and I am sure they will start looking for services from CAs and Lawyers or even Accountants online. Many directories exist, but the thing is there must be a platform to give them much more confidence about how they deal with experts for their work.” Said Kapil Dev, the legendary Cricketer.

Commenting on Investment, Manas Fuloria, Founder & CEO, Nagarro said “Individuals or small companies seeking legal, tax or accounting help are automatically on the back foot because of “information asymmetry”. They typically do not know what exact services to ask for, how much to pay, how to monitor timelines and effort, and how to evaluate the quality of decisions. WizCounsel aims to even this asymmetry by giving the client more control over the search, service and payment journey.”

WizCounsel was launched in March this year and is currently running in Beta. Till now, the platform has more than 100 verified professionals across different cities out of 600 total applications and has generated a total transaction value of approximately Rs. 3 Lacs.

Speaking on his Investment, Sunil Kumar Gupta, Founder & Chairman, SARC Associates said WizCounsel empowers young Accountants & lawyers who have always found it extremely tough to generate business for themselves.  A lot of Young professionals can work more passionately at a lesser price with the same quality. Like engineering & design teams, Businesses can form distributed finance & legal teams to cut on cost, improve quality and transparency.

The platform offers a variety of services right from simple Income Tax Filing to outsourcing whole Legal & Accounting work for a  business.  

Talking more about the Startup, Ranu said “The concept of sharing economy has impacted every industry the hardest way possible but professional services still remain on the backseat. It is going to be one unified internet connected global workforce and an innovative approach is required to figure out how the Legal & Tax Industry serves the next generation. The major aspect missing is the reassurance & confidence for clients with respect to their work. If we can track the delivery of our food, why shouldn’t we track the delivery of a shareholding agreement or monthly accounting MIS? This is where WizCounsel makes a huge difference. The vision is to create an open, affordable and a reassuring Tax, Legal & Compliance Eco-system for all.