WittyFeed Secures Pre-Series A Funding From Anand Chandrasekaran, Apurva Chamaria, Others

Viral content marketing platform, WittyFeed has raised an undisclosed amount of funding in a Pre-Series-A round. The investment is led by independent and seasoned investors like Anand Chandrasekaran (Former Snapdeal/ Bharti Airtel CPO), Apurva Chamaria (VP & Head Corporate Marketing, HCL Technologies), Ritesh Malik (Co-Founder, Innov8), along with a group of other marquee investors.

Other investors who have joined hands in this round are seasoned entrepreneurs and professionals. The name includes Ashish Toshniwal (Y Media Labs, CEO), Ajeet Khurana (Angel Investor),  Aneil Mahajan (Ex COO, Bhaskar Group), Piyush Goel (Beyond Key Systems Pvt. Ltd., Founder & CEO), Singapore Angel Network, and Harsh Mani Tripathi (Pyoopil Education Technologies, Founder and CEO).

The company plans to use the proceedings from the funding to strengthen its technology infrastructure, enhance its distribution platform, as well as towards augmenting its product portfolio. This funding will also be used for the expansion of its sales team to dive deep into the content-driven platforms and video making for brands while exploring other domains for which WittyFeed has developed marketing platforms.

Talking about his investment, Apurva Chamaria, VP & Head of Corporate Marketing, HCL Technologies said “We're presently in the midst of a major shift in which, increasingly, people are cord cutting and entertainment and news is being distributed on social networks and consumed on mobile devices. I believe WittyFeed will benefit from this paradigm shift and emerge as a leading media company of the 21rst century. Most brands need help in thinking and executing like a publisher and WittyFeed has emerged as the trusted partner in helping brands chart this journey. I have been witnessing WittyFeed grow from strength to strength in a very quick time by mastering content creation and viral distribution. I see a brilliant future for them."

Chamaria further added, “According to a Group M report released in February, advertising spent on digital media channels is expected to grow 30% to Rs 9,490 crore in 2017. With advertising spends shifting more and more to social & digital mediums, especially towards content & videos, WittyFeed is uniquely placed to attain huge interest from brands and their custodians.”

Chamaria has emerged as one of the top angel investors in the past 2 years has invested in approximately 27 companies in this span of time. Some of his investments include Innov8, Simulanis VR, Lucideus Tech, Chqbook, Ahhaa, etc.

WittyFeed was founded in September 2014 by Vinay Singhal, Shashank Vaishnav and Parveen Singhal from a small hostel room in Chennai. Headquartered at Indore, Madhya Pradesh, WittyFeed has reached from 0 to 250 million page views per month in a short span of 3 years. It has an audience reach of more than One Billion and gets 80 million unique readers and 160 million video views every month.

“WittyFeed is on path to become the world’s largest viral content marketing platform  where brands share their stories with their consumers and the distribution is taken care of by WittyFeed’s AI driven platform. We are delighted to receive great mentorship from Anand Chandrasekaran and other individual investors as investors, mentors, and advisors,” said Vinay Singhal, CEO & Co-founder, WittyFeed.

The startup is looking to expand further in the US market as it contributes 30% of company’s traffic. Some of the brands which have taken help of WittyFeed's viral capabilities are Zee Network, Tinder, Panasonic, Havmore Icecreams, ITM University, Hyundai, Coke, JIO, Dainik Bhsakar, V Resorts, Burger King, Dunkin Donuts, Droom, Lakeland, Exide life insurance, Career Launcher and 50 more.

"We are elated on getting acknowledged by some of the best entrepreneurs in the country, who have showed tremendous belief in our business model. We are really excited to welcome on board these able leaders who share the same vision as ours and can add great value to our company.” said Vinay.

WittyFeed is also an independent creator of virally successful content across 18 categories including travel, inspiration, relationships, health & fitness, food and celebrities.

Indore Based WittyFeed Revamps Its Brand Identity; Launches New User Interface

WittyFeed, content marketing company has rebranded itself and launched a new user interface. The brand also relaunched its logo, tagline, and its look and feel keeping the new vision and brand philosophy in mind. WittyFeed, as a platform has been creating content that is engaging, interactive and has helped various brands by its subtle integration, allowing them to reach its target audience in the best possible formats.

The new version of WittyFeed modeled on the philosophy of "beyond" truly depicts the same in its new avatar. New WittyFeed, apart from being a mere content platform, will showcase thoughts which are”beyond stories”. The upgraded version of WittyFeed will also get to see a new logo and an even more exciting website. 

The old version of WittyFeed website has been there since the inception of the company in 2014, but WittyFeed has been upgrading the interface and technology as per the market needs time to time. Now the brand has decided to revamp the complete UI (User Interface) by acquiring the latest yet futuristic modalities to empower the brands to communicate with its target audience in a more interactive manner.

Commenting on the development, Vinay Singhal, Co-founder and CEO, WittyFeed said, “We have been all ears to our users and advisors and have been receiving constant feedback on the fronted and backend admin, in this new update we have made sure to adapt newer modalities which will not only help users discover more content but also would be allowing brands to engage with the TG in best possible formats. The new Logo, UI and brand punchline is been designed keeping in mind the continued vision and goal to deliver everything beyond!We are very excited to revamp ourselves.”

It is headquartered in Indore (India) and was founded by Vinay Singhal (CEO) along with two co-founders, Parveen Singhal and Shashank Vaishnav, as Vatsana Technologies.

In terms of campaign virality, they have adopted newer technologies which would further help brands track their campaigns in a more efficient way. With their already existing platform and analytics gathered over past few years, Singhal and his team is sure to get more engagement and help in discovering the content that is trending on the internet and deliver a beyond experience.

YourDost Join Hands With WittyFeed For A Social Cause for World Suicide Prevention Day With A Simple Message – Suicide is #NotAnOption

YourDOST which is a emotional wellness coach, which provides an online platform for people with emotional and mental issues to speak with qualified professionals in an anonymous manner. The seeds for YourDOST were laid when co-founder Richa Singh tragically lost a hostel mate to suicide, at IIT Guwahati.

“One in 4 people in India suffer from some sort of mental ailment, and that is a huge number. Add the stigma attached to mental health in India and you have a recipe for disaster. The attitude towards mental health in India needs to change, and people need to know first that there are better options than suicide when faced with adversity,” says Richa Singh.

This campaign aims to reach users on Social Media. “The purpose of this campaign is threefold - firstly the message itself, which is to let people know that, suicide, is not an option. Second is to educate people about why suicides happen and how to nip suicidal thoughts in the bud. The third objective is to promote NGOs who provide suicide helplines for anyone who is or knows someone who’s having suicidal thoughts,” say co-founder Puneet Manuja.

WittyFeed, world’s 2nd largest viral content company has partnered with YourDost to be the digital partner of #StopSuicide campaign for World Suicide Prevention Day followed on 10th September. With this collective collaboration, WittyFeed will share the videos and other content captured during the campaign on their social media platforms, including Facebook. The core idea is to spread the simple message of Suicide #NotAnOption around the globe.

On the partnership Co-founder & CEO of Wittyfeed, Vinay Singhal said “We feel very privileged to be associated with such a noble campaign. Every life is precious, and I personally believe that giving up is not a solution, fight back very hurdles of life and come out with flying colors. I am very humbled that WittyFeed is standing for an amazing campaign which will create awareness among the masses and help in reducing the number of suicides."

According to WHO, suicide claims 800,000 lives every year - there is one suicide every 40 seconds. And for every suicide, there are five times more suicide attempts. The primary causes of suicide are depression, schizophrenia, and bipolar disorder. Among adolescents and young adults, therapy and counseling have shown close to a 90% recovery rate. These statistics show us that more people know about this and reduce the number of lives that suicide claims every year.