Swiggy Partners WhizCo for In-App Influencer Activations to Drive Sales and Increase Restaurant Visibility

A man creating video content about food reviews Vectors by Vecteezy

Food deliver giant Swiggy is aiming to enhance the sales of partner restaurants in targeted cities through influencer/creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos.

WhizCo, India’s leading Influencer Marketing and Creator Management agency recently announced its successful collaboration with Swiggy, India's leading food delivery app, for in-app influencer activations to drive sales and increase restaurant visibility.

As part of the campaign, WhizCo ropes in more than 200 content creators every month and helps create visually appealing and vividly descriptive content of the dishes at different restaurants on the Swiggy app. By leveraging the creativity and authenticity of local food enthusiasts and influencers, the campaign aims to provide users with a delightful and immersive experience of exploring the diverse culinary offerings available for delivery.

WhizCo's team of experts has worked diligently to overcome various challenges during the implementation phase. “The foremost challenge for our team was scouting nano and micro-influencers close to the partner restaurants and then ensuring that they could produce high-quality video content. Then, the team also worked on the post-production editing process of the videos produced by the creators and then crafted eye-catching food captions for the videos as well, which differentiated Swiggy's offerings in the users' minds. So we were there right from the very beginning to the end” said Aastha Goel, Co-Founder and Chief Operating Officer at WhizCo.

The campaign has resulted in increased discoverability of products on the Swiggy platform with a 10% uptick in restaurant visibility and 15% more orders so far and has also improved customer engagement and daily time spent on the app, as reported by Swiggy. Partner restaurants have also experienced a substantial increase in product impressions and long-term recall, resulting in enhanced new product discovery and order frequency. As a result, this partnership is also expected to expand to more restaurants and creators from remote areas in the near future as well.

Talking about the collaboration, Prerna Goel, Co-Founder and Chief Marketing Officer at WhizCo, said "The collaboration with Swiggy has been such a wonderful experience for us. Our team went above and beyond to ensure the success of the campaign”. "We are proud to have helped small-scale food creators expand their influencing careers and contributed to the increased footfall on the app and in partner restaurants. I’m glad that we were able to create a significant impact while also nurturing the growth of small food creators”, she added.

WhizCo is one of India’s leading influencer marketing and creator management agencies. With a network of more than 1,00,000 content creators across more than 15+ categories and 12+ languages, WhizCo has successfully completed various influencer marketing campaigns for more than 100 leading brands in the past. The agency has also plunged into the world of Live Commerce and AR Filters and is set to expand its services overseas very soon.

Kuku FM partners with WhizCo for Influencer Activities and Campaigns

WhizCo, India’s leading Influencer Marketing and creator management agency, has announced that it has partnered with Kuku FM, India’s leading podcast platform for an influencer marketing campaign. The collaboration aimed at helping Kuku FM promote its wide range of audiobooks, Podcasts, Talk shows, Stories, and more diverse audio content.

As part of the collaboration, WhizCo worked for complete influencer campaign management- from shortlisting, evaluating, and onboarding influencers to conceptualising the campaign, gathering feedback, and tracking the performance of the campaign.

Bringing together YouTube influencers from various categories, WhizCo conceptualized a Video Integration campaign for Kuku FM that uses influencers’ videos as a marketing platform by integrating the product ad into the natural flow of the video. By shortlisting the best influencers and providing creative direction to the campaign, WhizCo was able to strategize the campaign in the best way possible to help promote Kuku FM. WhizCo reached out to creators and influencers with a good outreach YouTube presence that could help boost Kuku FM’s brand awareness in the most effective way possible.

"We are so thrilled to be collaborating with Kuku FM and devising influencer marketing campaigns for them. Everything about the campaign, from conceptualizing to executing this campaign, was really fun and exciting, and I’m glad we were able to meet the expectations and goals of the brand. We look forward to creating and designing more such campaigns for Kuku Fm," said Prerna Goel, Co-Founder, and Chief Marketing Officer, WhizCo.

“Working with Whizco has been amazing. Their team who understands the brand requirements and needs is truly amazing! Deepanshu from Whizco went beyond his work hours to get things done for us. They provide you with insights and suggestions, which you otherwise don’t think of. My experience has been amazing” said Rahul Chiplunkar, Influencer Marketing Manager at Kuku FM.

WhizCo is one of India’s leading influencer marketing and creator management agencies. The agency, which manages over 10,000 content creators on almost every short-video app and social media platform in the country, has also plunged into Live Commerce and started working with India’s leading e-commerce platforms for Live Commerce campaigns

WhizCo has successfully completed various influencer marketing campaigns with leading brands in the past and is currently in the process of launching its very own influencer and creator discovery portal that will take things to the next level for both brands and influencers alike and allow users to search from a database of 50,000 creators across 25+ categories. The portal, which is expected to launch soon, will provide data-driven full campaign management, help bridge the gap between brands and influencers, and help brands craft the perfect influencer marketing campaign for their business.