Investment Platform Upstox Launches 'Own Your Future' Campaign to Drive Equity Participation in India

The leading broking firm encourages investment in equities through a multimedia marketing campaign

Upstox aims to grow 3X by end of FY23

Upstox (also known as RKSV Securities India Pvt. Ltd.), one of India’s largest investment platforms, today launched its Indian Premier League (IPL) 2022 campaign, ‘Own Your Future’. The goal of the campaign is to promote financial inclusion in the country by encouraging young Indians to participate in the equity market, invest wisely, own assets that will grow over time and help them take control of their future.

The goal of any company and its management is to increase shareholder value. The campaign includes a series of lighthearted videos elaborating how one can “Make your favourite companies work for you” by buying their stocks, becoming a shareholder in them, and thus having the company and its management work to improve your returns!

The first two videos of the series were released along with the launch of Tata IPL 2022. One of the videos shows a reunion of three friends where they discuss their career developments. Another video in the series captures a meetup between two friends at a cafe to discuss a friend’s promotion.

Kavitha Subramanian, Co-founder, Upstox

 
Kavitha Subramanian, Co-Founder, Upstox said, “The campaign ‘Own Your Future’ intends to encourage more Indians to participate in the equity market and make the right investment choices through Upstox. Young Indians today understand the value of owning assets and building a portfolio, via owning shares in companies. There’s a huge rise in startup culture and they understand that even if everyone cannot be an entrepreneur, you can still own a share of a company, and participate in its long term upside.



Just like IPL has redefined cricket, Upstox aims to redefine investments for its customers. We have grown 3X year-on-year and expect a similar growth trajectory this year as well. We are positive that this campaign will help drive a culture of equity investment in India, as well as encourage more Indians to take charge of their financial future.”

The multimedia marketing campaign includes commercials on television, digital, and social media platforms. While digital has been employed to reach out to the target segments in metros and big cities, television will be dominating the media mix for Tier-2 and Tier 3 cities.

Upstox is the first broking firm that has partnered with IPL ever since the cricket league was launched in 2008. The company currently has over 9 million customers and aims to reach users living in remote corners of the country. The Upstox platform’s user-friendly interface makes investing simple and their educational content further empowers users to make informed investment decisions. Powered by advanced technology, Upstox enables customers to gather an astute understanding of the financial market and assists them in taking control of their investments.

Upstox Allows IPO Application and Demat Account Opening Through WhatsApp

Upstox provides end-to-end IPO application support for users and non-users through WhatsApp

Customers can also open an account with Upstox through WhatsApp instantly, 24*7

Upstox, one of the fastest-growing investment platforms in India, today announced that it will now allow investors to invest in initial public offerings (IPOs) and open demat account through WhatsApp.

Upstox provides end-to-end support for IPO applications via WhatsApp, empowering customers by easing the process of account opening. Upstox had grown its customer base by 1 million in October 2021 alone, taking the total customer base to over 7 million. The company aims to increase its customer base to 10 million by the end of FY2022.

Upstox launched its new service on WhatsApp after launching a brand-new platform with user-friendly features and an intuitive design that makes investments effortless. Backed by extensive research, the new Upstox platform equips investors with an easy-to-use interface, handpicked market insights, and a wide range of investment choices.

The key highlight of the latest feature is that all investors, whether they are registered with Upstox or not, can now subscribe to any IPO, without moving out of the WhatsApp chat window at any point during the application journey. With this integration, Upstox aims to achieve a five-fold growth in IPO applications.

The entire journey of account opening has also been made quick, easy and accessible. It takes just a few minutes now to open an account with Upstox via WhatsApp. Tabs such as ‘Upstox Resources’ and ‘Get Support’ provide customers with direct access to FAQs and all the necessary information about Upstox in real time with just a click.

Shrini Viswanath, Co-founder, Upstox

 
Mr. Shrini Viswanath, Co-Founder, Upstox, said, “Today consumers want on-the-go access to investments and we at Upstox strive to offer superior technology-enabled investment solutions to customers. With an aim to further strengthen our customer base in deep India and encourage more millennials to invest, we have integrated with WhatsApp, which is being widely used by users across the country.

This integration would serve as an enabler for novice investors and make investing an easy, accessible and effortless experience. With a huge uptick in IPOs and investors rushing to invest in IPOs, we see this as an opportunity to encourage more investors to open an account and invest through Upstox. We are optimistic that we will close FY2022 with 10 million customers, from the current customer base of over 7 million.”

How to start transacting on Upstox via WhatsApp

The customer needs to connect with Upstox’s verified WhatsApp profile number, 9321261098, to his/her ‘contacts’ on the mobile phone and send <hi> to this number from his/her mobile number

Steps for investing in an IPO with Upstox through WhatsApp

1. Say ‘Hi’ to WhatsApp Chat BOT ‘Uva’ on the official Upstox Whatsapp number - 9321261098
2. Using WhatsApp Chat BOT ‘Uva’, click on ‘IPO Application’
3. Enter the registered mobile number and OTP (One-time password (OTP) generated)
4. Click on ‘Apply for IPO’
5. Select the IPO which you want to subscribe

Steps for account opening with Upstox through WhatsApp

1. Using WhatsApp click on ‘Open an Account’
2. Enter mobile number (OTP generated)
3. Enter email address (OTP generated)
4. Enter Date of Birth
5. Enter your PAN details and the bot will direct you to the Upstox page for a few basic formalities and the process is complete!

*Note: No documents will be uploaded over WhatsApp and no documents will be sent as an attachment over the chat.

These services are open to all registered Upstox users as well as non-registered users who have accounts with other brokers.