Dating App TrulyMadly's Matchmaking Engine To Help COVID-19 Patients Find Right Plasma Donors

As the country records the highest number of daily COVID-19 cases in the world, the scarcity of oxygen and plasma among other resources has led to demand outstripping supply. In lieu of this, TrulyMadly, India’s leading dating app, has deployed its matchmaking algorithm to help COVID patients match plasma donors with patients. The feature has been added to TrulyMadly’s initiative Corona Clusters, which was launched last year to update people on latest pandemic related data and is used by more than 30-Lakh users each month.

The ‘Plasma Matchmaking’ feature helps both plasma donors and patients find the right match thereby bringing relief to families of patients, who have to undertake a frantic search for plasma donors and also help plasma donors help people in need.

To make the process fast and more efficient, the Plasma Donation feature captures and matches all critical information from both the patient and donor, including their blood group, COVID-19 diagnosis date, location, contact details, and phone number.

TrulyMadly CEO & Co-founder Snehil Khanor said, “The second wave of the pandemic has severely affected the country and despite information being available, it is largely unverified or dated in nature and only adding to the information overload. We decided to use the underlying technology of our matchmaking engine for couples to also help COVID-19 patients meet the right plasma donor. This feature has been launched on CoronaClusters.in and we appeal to people, who have recovered from COVID-19 to come forward and register on the platform to help save lives of those whose immune system is unable to fight the infection. We wish to help as many people as possible with this initiative and contribute meaningfully in fighting this pandemic.”

Early in the pandemic, the dating app launched the nationwide multilingual website to apprise users about COVID-19 related information, including state-wise segregation of cases and district and state level health bulletins, among others. Corona Clusters uses verified crowdsourced data & APIs from Covid19India.org and shares updates on the number of total active, recovered, and death cases on a real time basis.

Issued in public interest, link to find Plasma Match - https://coronaclusters.in/plasma

About TrulyMadly

TrulyMadly offers compatibility and verification based safe matchmaking services, catering to 8.5 million users in India. As India’s most loved dating app which helps ‘Find Your Forever’, TrulyMadly is a go-to platform for millennials to find a compatible life partner for themselves by themselves.

TM’s Compatibility assessment tool is developed in collaboration with some of India’s best psychologists, psychometricians and family therapists and assesses compatibility on the following 6 dimensions: Family Values, Intention, Trust, Intimacy, Personal Identity & Choices.

The app curates a community of singles looking for a meaningful relationship and provides them with tools to find and connect with each other.

Registered as Crescere Technologies Private Limited in 2018, TrulyMadly is headquartered in New Delhi and is led by Co-founder and CEO Snehil Khanor along with Co-Founder & CTO Amit Gupta.

TrulyMadly Moves to Freemium Model- Launches Spark

TrulyMadly, India’s number one dating app for singles, today launched its first premium paid feature called ‘Spark’.

A Spark lets users express interest in a match by letting them add personalised messages when they like someone. By doing so, members can make their profile stand out and get noticed, thus dramatically increasing their chances of being ‘liked’ back.

Rahul Kumar, Co Founder of TrulyMadly says, “We constantly strive to base the TrulyMadly experience on compatibility, not just location. Our member feedback shows that conversation openers are often a make or break for most people and Spark is our way of ensuring that people get off to the right start.

Sparks can be purchased in app across various price points, starting at INR 99.

With Spark and its powerful tagline “Get Noticed. Be Heard.” TrulyMadly has entered the ‘freemium’ space, wherein app usage remains free but premium features can be purchased.

TrulyMadly is Indian dating app for singles, with over 3 million installs. TrulyMadly prides itself as the safest dating platform for Indian singles today. The app offers a robust profile verification system to remove fake profiles or imposters. TrulyMadly uses a proprietary tool called Trust Score and also uses psychometric profiling to suggest highly compatible matches to its users.

Online Dating Startup TrulyMadly Raises Rs.35 Cr Via Helion Venture & Kae Capital

Delhi-based online dating and matchmaking app TrulyMadly has raised Rs. 35 crore in their first round of funding from Helion Venture Partners and Kae Capital. TrulyMadly has been started by several serial entrepreneur, including Sachin Bhatia, who had also co-founded MakeMyTrip.

TrulyMadly is an app which serves a platform that brings singles together based on common interests and psychological matching.

The TrulyMadly app was launched in August 2014, and so far has seen over 200,000 downloads, and claims to have about 65,000 monthly active users mostly from India and south-east Asia. Of those, 35 percent are women.

Other than Sachin Bhatia, co-founder MkaaeMyTrip, the other co-founder is Hitesh Dhingra, who co-founded his earlier venture Letsbuy.com which was sold to Flipkart in 2012 for reported $25 million. The third co-founder in the company is Rahul Kumar, who has earlier been associated with Expedia, Oracle, and MakeMyTrip.

Sachin Bhatia, CEO and Co-Founder, TrulyMadly said, "since we are building a social network of sorts, the brand needs to grow virally and therefore we will be investing in developing original, sharable content. We will also be investing heavily in bolstering our product and tech team. We plan to grow to five million users by next year and sustain our leadership position in the dating and match-making space."

Online dating is finally finding mainstream acceptance in India. Last month, matrimonial portal Shaadi.com owner People Group has acquired about 25% stake in dating applications maker Thrill in a cash and stock deal valued at close to $1 million (about Rs 6 crore 13 lakhs).