Trell Concludes ESOP Buyback Worth 12 Cr

Bengaluru-headquartered Trell, India’s largest lifestyle social commerce platform, has concluded an ESOP (Employee Stock Ownership Plan) buyback option for its employees worth 12Cr. The team, which has grown from 50 to 700+ members strong since the pandemic began, witnessed massive growth and scale on its influencer-led social commerce platform in 2021.

The initiative demonstrates the company's dedication to the concept of inclusive growth, in which every employee feels valued and motivated to excel in their area of expertise and empower them to play an important role in the company’s shared future.

Speaking on the latest ESOP plan, Pulkit Agrawal, Co-Founder, and CEO of Trell, said, “Our people have stood with us during the most unprecedented times and their continuous support made this possible today. Their conviction and unwavering efforts have fueled our exponential growth; making Trell the largest and fastest-growing social commerce platform in the country. This is only but a small gesture of gratitude for the team by assisting them in their wealth-creation journey, while they are having a tremendous positive influence in the ecosystem with their contributions at Trell”

Trell’s 4-year growth trajectory has been nothing short of remarkable. Today, Trell has 60 million+ Monthly Active Users (MAU) and offers content in multiple categories across 12 languages such as Hindi, Tamil, Telugu, Malayalam, Marathi, Kannada, Bengali, Gujarati, Oriya, Bhojpuri, Punjabi and English. The platform has raised more than USD 62 million from marquee investors such as Mirae Asset, H&M Group, Samsung Ventures, LB investments among others.

About Trell

Trell is India's largest lifestyle social commerce platform; enabling millions of Indians to create and consume relevant and meaningful content across categories like Fashion, Beauty, DIY, Health & Wellness, Movies & TV reviews, Food, Travel and many more in 12 regional languages. The platform has grown rapidly and has 100 million+ downloads and 60 million+ monthly active users. In August 2020, Trell launched ‘Shop’ section, marking its foray into the social commerce segment, and has 1000+ brands in beauty, wellness, fashion, and mom & baby care categories.

Trell Celebrates Trell Shop’s 1st Birthday With a Month-long Big Bash Sale

In one of a record, 1,000 content creators of the platform went live together on Instagram and urged consumers to make most of Trell’s month long Big Bash Sale

India, 9th August, 2021: Trell, one of India’s largest lifestyle social commerce platform is organising the biggest celebration for Trell Shop's 1st birthday with a month long Big Bash Sale. The event went live on 31st July and brands like WOW, Lakme, Plum, M Caffeine, Garnier, Loreal, Mama Earth, Maybelline, Bombay Shaving Company, and few other wellness and beauty brands are giving amazing discounts to customers starting from 15 % to 70%.

Customers can also get to lay their hands on beauty box for free which is worth INR 2,000 if they shop for INR 2500. The beauty box contains products from brands like Lakme, Garnier, Mirabelle etc.

Trell Shop has more than 600 brands on its platform. Trell launched its social commerce platform last year in August and it has various well-known brands on its platform in the beauty and wellness categories. Trell plans to add products in the mom and baby care, fashion and home décor in the coming months.

In one of a record, 1,000 content creators of the platform went live together on Instagram and urged consumers to make most of Trell’s month long Big Bash Sale.

About Trell

Founded as India’s first-ever mobile-based visual blogging platform, today Trell is the country’s largest lifestyle social commerce platform enabling millions of people to create and consume relevant and meaningful content in regional languages. The platform has grown rapidly with 45 million+ monthly active users and over 100 million downloads. October 2020, Trell added a ‘Shop’ section, marking its foray into the social commerce segment. Currently offering content in 8 regional languages, the platform is looking to scale by enhancing its offerings and become a global leader in the visual blogging and lifestyle commerce space in the coming years.

Trell Celebrates the Bond of Friendship with #TrellMereYaar

The campaign will feature an array of activities with leading influencers on their social media handles and the Trell app

India, 30th July 2021: India’s Largest Lifestyle Social Commerce platform, Trell is celebrating friendship day with their new campaign #TrellMereYaar. After a year of uncertainties, Trell and its community together have set out on a mission to be the promising best friend that everyone needs by their side, while staying safe at home.

Launching on the brands social media handle @Trell.community and the Trell app, the campaign has an eventful lineup of activities for the community to bond over food, fashion, music, movies, arts, wellness, and everything in between.

On the 1st of August starting 9 AM, 10 expert Trellers - Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D'mello, Jeet Nayak, Disha Batra and Clince Varghese are all set to take over the @Trell.community handle by going LIVE and urging their followers to express themselves and their passion freely on their friendly go-to app - Trell. The Trellers will also share their expertise and engage with their followers on topics like fitness challenges, yoga sessions, recipes for easy Sunday brunch and desserts, magic, fashion tips on how to color coordinate with your besties, dance challenges, skin care routines, mindfulness & motivation, , all in all providing a power packed day full of learning and fun day for everyone.

As part of the #TrellMereYaar campaign, Trell’s app will also feature a multitude of specially curated Friendship Day themed content across English, Marathi, Hindi, Bengali, Kanada, Telugu, Tamil and Malayalam. Top Trellers on the app will share ideas on how you can spend time with your Friends in many ways like; s Simple mocktail recipes you can enjoy with your friend while binging on shows, makeup tutorials, hair styles fashion hacks,and other fun activities to make this a safe and happy Friendship Day.

About Trell

Founded as India’s first-ever mobile-based visual blogging platform, today Trell is the country’s largest lifestyle social commerce platform enabling millions of people to create and consume relevant and meaningful content in regional languages. The platform has grown rapidly with 45 million+ monthly active users and over 100 million downloads. October 2020, Trell added a ‘Shop’ section, marking its foray into the social commerce segment. Currently offering content in 8 regional languages, the platform is looking to scale by enhancing its offerings and become a global leader in the visual blogging and lifestyle commerce space in the coming years.

Trell Conducted Masterclass with Celebrity Chef Ranveer Brar & Leading Lifestyle Influencer, Nilu Thapa

Ranveer Brar and Nilu Thapa shared their professional journeys and how to create engaging content

India, 8th July 2021: Content creators today have become a major part of our lives. Be it brands, or consumers everyone depends on content creators either to engage with social media users, to influence the decision of buyers, and to make recommendations which will be beneficial for both the brand and the consumer. Not just buying decision, content creators also influence the way we live our life.

Against this backdrop, Trell, India’s number one lifestyle videos app conducted an insightful Masterclass on 2nd July with celebrity chef Ranveer Brar and Nilu Thapa, a leading Lifestyle and Beauty Influencer, and content creator on Trell. Ranveer Brar and Nilu Thapa shared their life lessons, experiences and useful tips for budding content creators.

The world-renowned culinary chef, Ranveer Brar said, “ The only secret recipe about good content I have nailed down is that I took some time to discover myself in front of the camera through my content. In order to be authentic and to be able to connect with people, it’s important to learn and recognise to be yourself, be unique, and comfortable with your flaws.“

“The biggest life lesson that I can share is to be patient and consistent with your content. A viral video doesn’t ensure huge followers but a viral video does ensure exposure. He further added.

Nilu Thapa, Leading fashion and beauty influencer and content creator on Trell shared “It is very important to have a vision when you create content, to have your own identity, vibe and signature. If you create the content blindly by following trends, it might not appear authentic to your audience, and you won’t be able to relate to it as well. It’s essential to create content which is organic, unique and of best quality.”

Parul Menghani - VP & Head of Content at Trell said, “The aim of this Masterclass was to give a platform to content creators to learn from renowned influencers and better their content creations on social media. We plan to do a lot of initiatives for content creators and provide them with better opportunities which can help them to grow along with Trell.

Trell’s masterclass, besides being informative, was also engaging for the audience, making it hugely successful. With 45 million+ monthly active users, the platform has content creators creating content on various categories including health and fitness, beauty and personal care, travel, food, and more. Trell, further, plans to conduct more such workshops in the future.

About Trell

Founded as India’s first-ever mobile-based visual blogging platform, today Trell is the country’s largest lifestyle social commerce platform enabling millions of people to create and consume relevant and meaningful content in regional languages. The platform has grown rapidly with 45 million+ monthly active users and over 100 million downloads. October 2020, Trell added a ‘Shop’ section, marking its foray into the social commerce segment. Currently offering content in 8 regional languages, the platform is looking to scale by enhancing its offerings and become a global leader in the visual blogging and lifestyle commerce space in the coming years.

Trell, The Only Indian Startup To Be Nominated Against Silicon Valley Giants For Global Mobile Award 2017

Trell, India’s fastest growing visual blogging app for explorers and travelers has recently had the distinction of being the only Indian company nominated in ‘Top 20’ for the global finals of the Worldwide Mobile UX Awards. The startup would be competing on the global stage against household names in Silicon Valley such as Crunchbase, Rosetta Stone, Eventbrite, Alto’s Adventure, Tap by Wattpad, VarageSale, etc. with cumulative valuation of $1.9Bn

The nomination list was put out by a prominent set of judges like Amanda Linden (Director of Product Design @Facebook), Alex Schleifer (Head of Design @AirBnb), Kim Lenox (Director, Product Design @LinkedIn) and other chief executives from esteemed organizations like DropBox, Spotify, Uber, InVision etc.

Commenting on the development, Pulkit Agrawal, Co-founder & CEO, Trell said, “As we pursue our mission to democratize local knowledge by helping millennials exchange travel & local explorations seamlessly in a mobile-first world, we are excited about being recognized at the international stage for our efforts. The consistent feedback from users and refining things rapidly have been the genesis of our product development cycle. The nomination in Mobile UX Awards is another feather in the cap which bolsters the capability of the team and infinite possibilities ahead.”

Founded in November 2016, Trell is a mobile-first visual blogging app for outgoing millennials to share their travel and local explorations in a trendy new visual format.  Trell was started off as an Instagram handle (@TrellingMumbai) which went viral and presently driving a humongous community of 300,000+ followers across all handles with reach of 4.9M+ weekly impressions. Since the launch of app Trell has got 30,000 users organically who have shared more than 80,000 unique local experiences about 25,000 unique locations across the world. Trell is accessible on Android, iOS and Web.

“One of the biggest validations for the platform is how the creators have been adopting it, they are sharing ‘trails’ about their travel and local explorations pretty creatively. Also, prominent bloggers like Debolina Ray (Best MMicroblog Award Winner in FBAI 2016), Nameesh Rajamane (Founder, FBAB - Food Blogger’s Association of Bangalore), Nitin Hajela (Founder, TheFoodieTales.com), Reshma Narasing (Founder, TheSoloGlobetrotter.com) and many-many others are using it as a new age visual blogging medium,” said Prashant Sachan, Co-founder, Product & Design Head at Trell.

Trell is bridging this gap between the rare knowledge of such local gems blossoming in the city and a central platform for outgoing millennials who are looking for ‘cool ideas’ to explore things around with its new age blogging platform. As an explorer, you see tons of stories packed on every street - there are hidden gems in college campuses, street food corners which has won the heart of  locals, eccentric backpacking stops for solo travelers or a local coffee shop where people ideate for the next big thing!

But if you are not on a walking tour with a history buff, or hogging up with a local foodie or even a knowledgeable cab driver, you might never discover such tidbits.

Trell with its innovative format and peer to peer discovery approach has also been appreciated worldwide and selected in StartupBootcamp'16 - (Europe's Largest Business Accelerator) as “Top 10 promising startups worldwide”, Nasscom's 10K Program and FBStart.

Meet the Brain Behind it

Arun Lodhi- Chemical Engineering Graduate from IIT Bombay in 2016. A perfectionist and an all time achiever with the recipient of Technical Roll of Honor, Best Office Bearer and Technical Person of the Year for exemplary contribution in IITB. Co-founded the home automation startup with Pulkit before Trell.

Bimal Kartheek Rebba- MBA from NITIE in 2015, Center of Industrial Excellence, Gold Medallist in ECE Engg. from JNTU. Founded SciMine (Data Analytics) startup and worked previously as lead IT consultancy for ITC, GE and Infosys and bagged Best Employee Awards for extraordinary performance in each firm.

Prashant Sachan- Masters of Design from Industrial Design Centre at IIT Bombay in 2014, Designed experiences & engagement frameworks for Cortana and Bing Incubations with Microsoft R&D. Prior to that,  designed for Tizen OS, ChatOn application and VR Gear with Samsung R&D. Started-up previously in social shopping facilitator and merchandising space.

Pulkit Agrawal- Electrical Engg. Graduate from IIT Bombay in 2016, interned at Qualcomm & filed for a technology patent there. Started-up previously in Home Automation Solutions which got into semi-finals of Eureka! E-Cell IIT Bombay, Founding Manager of Finance Club in IIT Bombay and skipped the most sought-after placement season to kick-start Trell.

Nirav Sheth- Dropped out of Masters in CS, New Jersey Institute of Technology (USA) in 2016. Ex-Ernst & Young. Nirav loves playing with numbers and likes to keep a hawk-eye on various usage patterns to come up with the innovative solutions.